Nahaufnahme eines Gesichts, auf das eine rosafarbene Serum-Tropfen mit einer Pipette aufgetragen wird. Nahaufnahme eines Gesichts, auf das eine rosafarbene Serum-Tropfen mit einer Pipette aufgetragen wird.

Why Korean Skincare Is More Than Just a Trend

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Summary

Summary

    Korean skincare has been a household name for several years, with fascinating products and routines going viral, especially on TikTok. But what's so special about Korean skincare?

    What Is Korean Skincare?

    Korean skincare encompasses skincare rituals and products from Korea. Formulations and treatments from Korea are considered particularly innovative, especially due to special ingredients such as snail mucin and centella asiatica .

    Korean skincare has become known primarily through social media, where Korean skincare routines and the stunning results have caused a great stir.

    The Philosophy Behind Korean Skincare

    The philosophy behind Korean skincare is to identify problems at their root cause and not just treat symptoms. Beauty is viewed holistically and long-term. The skincare routine is a fixed ritual of self-care and delivers visible results.

    Woman with freckles applies face cream to her cheek and smiles slightly at the camera.

    With Korean skincare, you should be patient, as the skin needs time to regenerate. Consistent care with natural ingredients and daily application of sunscreen are considered cornerstones.

    The Optimal Korean Skincare Routine

    A Korean skincare routine consists of several fixed steps that you should follow to achieve the best results.

    Cleansing Oil

    The cleansing oil is applied directly to dry skin and gently massaged in. This removes makeup, sunscreen, and excess oil from the skin, preparing it for future products.

    Korean Skincare is considered a co-founder of double cleansing : First, you use an oil-based cleanser and then a water-based cleanser. Double cleansing is ideal for truly thorough and effective cleansing of the skin.

    ANUA – Heartleaf Pore Control Cleansing Oil

    Porenreinigender Öl-Cleanser.

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    Hanskin – Pore Cleansing Balm BHA

    Must-have-Reiniger für unreine Haut.

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    Pore ​​Cleansing Balm BHA
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    Water-Based Cleanser

    The second cleanser is ideal for truly deep cleansing the skin and removing any residue. Korean skincare emphasizes very gentle cleansing formulas that are effective but don't over-dry the skin.

    Water-based cleansers from Korean cosmetics, such as the Cosrx Low-pH Good Morning Gel Cleanser, have a moisturizing and balancing effect.

    Cosrx – Low pH Good Morning Gel Cleanser

    Ein sanfter Start in den Morgen für deine Haut.

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    Low-pH Good Morning Gel Cleanser

    14,90 €

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    Beauty of Joseon – Red Bean Water Gel

    Ausgleichende, leichte Gel-Creme für ölige Haut.

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    Red Bean Water Gel
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    Exfoliant

    Exfoliants are an essential step in Korean skincare to ensure an even skin tone. Exfoliating formulas help remove dead skin cells and unclog pores of dirt and excess sebum.

    However, you should definitely not use peels every day—depending on the strength , once a week or at most every other day is sufficient. Increase the frequency of use slowly and steadily and observe how your skin reacts.

    You should generally use chemical peels in the evening and be sure to use sunscreen during the day, as they increase the skin's sensitivity to light.

    When choosing peels, you can choose from formulas based on AHA, BHA, LHA, PHA, or a blend. Learn more about the individual active ingredients in the section "Ingredients in Korean Cosmetics."

    ANUA – Heartleaf LHA Moisture Peeling Gel

    Verleiht ein ebenmäßigeres Hautbild.

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    Toner

    In contrast to classic facial toners, which dry out and irritate the skin due to the alcohol they contain, toners in Korean cosmetics are formulated very mildly and pH-neutral .

    Here, too, you will find different formulas depending on your skin type, which either work against impurities or moisturize or balance the skin.

    You can either pour a small amount of toner directly into the palm of your hand and then apply it to your face or dab it onto your skin with a cotton pad.

    mixsoon – Heartleaf Toner

    Schwereloser Toner für einen barrierestärkenden Feuchtigkeitsboost.

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    Essence

    Essences are one of the most important and special formulas in Korean cosmetics. They are special water-based treatments that provide the skin with plenty of moisture and offer great anti-aging benefits.

    At the same time, essences protect the skin from irritations, provide it with plenty of nutrients and thus ensure a radiant complexion.

    Cosrx – Advanced Snail 96 Mucin Power Essence

    Pflegende Essenz aus Schneckenschleimfiltrat.

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    Serum/ Ampoule

    Serums and ampoules offer a high concentration of active ingredients that specifically address specific skin concerns. They are generally significantly thicker than essences.

    Hand holding a pipette with clear serum against a plain peach background.

    Serums are great for daily use to benefit your skin. Ampoules, on the other hand, are much richer and more intense , making them too much for daily use. It's better to use them sporadically or before a special event for an extra boost of moisture and care.

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    Wirkungsvolles Serum gegen Hyperpigmentierungen und unregelmäßigen Teint.

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    SKIN1004 – Madagascar Centella Tone Brightening Capsule Ampoule

    Verleiht ein ebenmäßiges Hautbild.

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    Face mask

    Masks, especially sheet masks, are considered an essential part of Korean cosmetics. A mask should be used once or twice a week to give the skin additional hydration and an intensive nutrient boost.

    Beauty of Joseon – Red Bean Refreshing Pore Mask

    Kühlende Creme-Maske, die porenverfeinernd und talgregulierend wirkt.

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    Innovative Gesichtsmaske zum Abziehen für einen tollen Elastizitätsboost.

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    Cosrx – Clear Fit Master Patch

    Anti-Pickel-Patches gegen unreine Haut.

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    Eye care

    Special eye care moisturizes your sensitive eye area and reduces common problems such as dark circles, fine lines and puffiness .

    Depending on the active ingredient, you should use your eye cream in the morning or evening . Formulas containing retinol and retinal should only be used at night, while eye creams containing caffeine are ideal for use in the morning, as they have a brightening and awakening effect.

    Beauty of Joseon – Revive Eye Serum: Ginseng & Retinal

    Feuchtigkeitsspendendes Serum, das Fältchen im Augenbereich reduziert.

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    Revive Eye Serum: Ginseng & Retinal
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    Moisturizer

    Moisturizers should be an integral part of every skincare routine to provide adequate hydration. At the same time, they lock in previously applied formulas and active ingredients on the skin's surface and prevent moisture loss.

    In the evening you can use a richer moisturizer than in the morning.

    Cosrx – The Retinol 0.1 Cream

    Sanfte Retinol-Formel – ideal für Einsteiger*innen.

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    The Retinol 0.1 Cream
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    Sunscreen

    To complete your morning skincare routine, be sure to apply sunscreen daily to protect your skin from potential damage and prevent signs of aging.

    Beauty of Joseon – Relief Sun: Rice + Probiotics

    Eine leichte Bio-Sonnencreme, die deine Haut nährt und hydratisiert.

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    Innovative Ingredients of Korean Skincare

    In addition to a minimalist approach – preferring effective active ingredients that really deliver results instead of unnecessary fragrances and other potentially irritating ingredients – Korean Skincare also focuses on innovative and special ingredients .

    Snail Mucin (Snail Filtrate)

    Snail mucin (also known as snail filtrate or snail slime) is a secretion secreted by snails that serves to protect their surface. It is also used in Korean cosmetics for its skin benefits.

    Snail mucin naturally contains many skin-loving components such as allantoin, hyaluronic acid, collagen, peptides, glycolic acid, and elastin . Because snail mucin is an animal product, it is not vegan.

    However, Korean brands emphasize that the extraction of snail mucin is gentle and stress-free for the animals, so that no snails are harmed .

    Centella Asiatica

    Centella Asiatica, also known as tiger grass, is a medicinal plant native to Asia that has been used in traditional Asian medicine for centuries.

    It's also essential for many cosmetic brands and formulations thanks to its skin-soothing, anti-inflammatory, and barrier-strengthening benefits . It's therefore widely used in Korean skincare—including the Korean brand SKIN1004, which has based its entire product line on Centella Asiatica.

    Ginseng

    Ginseng, another medicinal plant, is known in Korean cosmetics for its antioxidant and anti-inflammatory effects on the skin. At the same time, the plant is believed to have healing properties that protect the skin and ward off free radicals.

    Propolis

    Propolis is a beeswax-like liquid extracted from bee resins. Propolis has antibiotic, anti-inflammatory, and wound-healing properties , making it ideal for use in skin care.

    Rice and Rice Extract

    Rice, and especially rice extract, is rich in nutrients and provides the skin with plenty of moisture. It has a soothing effect and offers great anti-aging benefits, protects the skin from free radicals, and also refines pores.

    Korean cosmetics use rice and rice extract in a variety of products, including Beauty of Joseon with its best-selling sunscreen.

    FAQ about Korean Skincare

    What Is the 4-2-4 Method?

    The 4-2-4 method is a special Korean cleansing technique in which an oil-based cleanser is massaged into the skin for four minutes. Without rinsing, you then apply a water-based cleanser and work it into the skin for two minutes.

    Finally, rinse the mixture thoroughly with water for four minutes. Use lukewarm water for the first two minutes and then cold water for two minutes.

    How Do You Get Glass Skin?

    Glass skin is the skin result typical of Korean cosmetics, where the skin appears radiant and reflective, like glass. Thorough cleansing, plenty of moisture, and sunscreen are essential for the glass skin routine.

    I hope you enjoyed this blog post! Let us know if you have any further questions or comments about Korean cosmetics.

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    Niacinamide 10%+TXA 4% Dark Spot Correcting Serum

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    Madagascar Centella Tone Brightening Capsule Ampoule

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    Frau in grünem Top sitzt mit geschlossenen Augen in der Sonne, Gesicht und Dekolleté glänzen im warmen Licht auf Steinboden.
    Magdalena Struck 15 September 2025

    Summer Skincare – The Perfect Routine for Radiant Skin

    Summer is finally here! With rising temperatures and more hours of sunshine, not only are our wardrobes changing, but...

    Summer is finally here! With rising temperatures and more hours of sunshine, not only are our wardrobes changing, but so are our skin's needs. Sun, salt or chlori...

    Eine Frau mit rotem Haar und blauen Augen lächelt, während sie Creme auf ihre Wange trägt.
    Magdalena Struck 06 August 2025

    What to Do About Oily Skin? Tips and Routines to Combat Shine

    For many, oily skin comes with annoying side effects: a shiny complexion, enlarged pores, and a tendency toward blemi...

    For many, oily skin comes with annoying side effects: a shiny complexion, enlarged pores, and a tendency toward blemishes can be frustrating. But don't worry, wit...

    Mann mit braunen Augen und dunkeln Haaren trägt eine olivgrüne Gesichtsmaske.
    Magdalena Struck 15 September 2025

    Fruit Acid Exfoliant: Your Guide to Even Skin

    Fruit acid exfoliants are truly multitalented when it comes to skin renewal and rejuvenation. Whether you use them pr...

    Fruit acid exfoliants are truly multitalented when it comes to skin renewal and rejuvenation. Whether you use them professionally or conveniently at home, fruit a...

    Frau im weißen Top blickt zur Seite, trägt eine blaue Tasche über der Schulter und steht inmitten einer weiten Sandlandschaft.
    Magdalena Struck 06 August 2025

    Sun protection hair: Useful care tips for your summer vacation

    While we diligently protect our skin with sunscreen, we often forget about an important part of our body: our hair. I...

    While we diligently protect our skin with sunscreen, we often forget about an important part of our body: our hair. It is also exposed to harmful UV rays and can ...

    Eine gebräunte Frau liegt neben einem Pool unter dem Schatten einer Palme
    Magdalena Struck 17 September 2025

    What UV index is best for tanning?

    A gentle tan often makes us look fresh and healthy. But caution is advised, as the sun's UV rays can also be harmful....

    A gentle tan often makes us look fresh and healthy. But caution is advised, as the sun's UV rays can also be harmful. Therefore, it's important to understand whic...

    Eine Frau mit langen braunen Haaren und rotem Bikini am Meer.
    Magdalena Struck 06 August 2025

    Bacne: Tips for getting rid of annoying pimples on your back

    Pimples are always annoying, but what do you do when they suddenly appear on your back? Don't worry, you're not alone...

    Pimples are always annoying, but what do you do when they suddenly appear on your back? Don't worry, you're not alone, and there are effective ways to get bacne u...

    „Nahaufnahme eines Gesichts mit betonten Augen, braunen Augen und definierten Wimpern sowie buschigen, gepflegten Augenbrauen.
    Magdalena Struck 05 August 2025

    Tubing Mascara: The Innovation for Beautiful Eyelashes?

    Tubing mascara is considered the hottest product of the season and has already caused quite a stir on TikTok and...

    Tubing mascara is considered the hottest product of the season and has already caused quite a stir on TikTok and other social media platforms. This new formu...

    Frau trägt ein Gesichtsserum mit einer Pipette auf.
    Magdalena Struck 15 September 2025

    Glycolic acid: Effects and Tips for its Usage

    Glycolic acid: What is this acid and what benefits does it offer for your skin? Here you'll find all the answers to t...

    Glycolic acid: What is this acid and what benefits does it offer for your skin? Here you'll find all the answers to the most important questions and learn how to ...

    Frau mit dunklen Haaren beim Auftragen von Augencreme mit roten Fingernägeln.
    Magdalena Struck 15 September 2025

    What Is BHA?

    BHA is one of the best-known skincare ingredients. But what exactly is BHA and what effects does it have on your skin...

    BHA is one of the best-known skincare ingredients. But what exactly is BHA and what effects does it have on your skin? You can find all the answers to the most im...

    Frau mit kurzem braunem Haar, makellosem Teint und auffälligem roten Lippenstift vor rosa Hintergrund, elegant geschminkt.
    Magdalena Struck 18 July 2025

    Valentine's Day Make-up: Guide for the Romantic Look

    Valentine's Day is the perfect opportunity for a beautiful and romantic make-up look. This will perfectly accentuate ...

    Valentine's Day is the perfect opportunity for a beautiful and romantic make-up look. This will perfectly accentuate your facial features and ensure a successful ...

    Eine Purish Einkaufstasche mit mehreren Bestsellern vor pastellfarbenem Hintergrund.
    Magdalena Struck 17 September 2025

    Beauty Gifts: 20+ Unique Ideas for Beauty Fans

    Are you looking for a suitable beauty gift for a special occasion? Get inspired by our ideas here, which are a great ...

    Are you looking for a suitable beauty gift for a special occasion? Get inspired by our ideas here, which are a great choice for Christmas, birthdays or other occa...

    Zwei Hände halten Cocktailgläser gefüllt mit Mini-Diskokugeln und Make-up Produkten.
    Magdalena Struck 18 July 2025

    Make-up gift sets: 20+ inspirations for make-up lovers

    With a make-up gift set, you can give a great selection of products that will take make-up to a new level. The specia...

    With a make-up gift set, you can give a great selection of products that will take make-up to a new level. The special thing about make-up sets like this is that ...

    Frau mit langem dunkelbraunem Haar vor hellem Hintergrund.
    Magdalena Struck 17 September 2025

    Stimulate hair growth: 5 effective tips for long and full hair

    Are you suffering from hair loss or do you want to support your natural hair growth? Find out here how you can boost ...

    Are you suffering from hair loss or do you want to support your natural hair growth? Find out here how you can boost your hair growth with simple yet effective ti...

    Frau mit glowy Haut hält ein Hyaluron-Serum von Nø Cosmetics vor ihr Gesicht und blickt selbstbewusst in die Kamera.
    Magdalena Struck 17 September 2025

    Skincare in winter: 7 helpful tips to protect your skin

    Dry hands, chapped lips and irritated skin - winter brings with it lower temperatures and unpleasant skin conditions....

    Dry hands, chapped lips and irritated skin - winter brings with it lower temperatures and unpleasant skin conditions. Find out with our tips and valuable recommen...

    Drei elegant gekleidete Frauen stoßen mit Gläsern auf dem Sofa an, im Hintergrund steht ein geschmückter Weihnachtsbaum.
    Magdalena Struck 17 September 2025

    New Year's Eve Make-up 2024: Trendy looks and great tips for re-applying make-up

    The year is coming to an end and everyone is already looking forward to the party of the year: New Year's Eve. What y...

    The year is coming to an end and everyone is already looking forward to the party of the year: New Year's Eve. What you can't do on this special evening, in addit...

    Sieben Beauty-Produkte auf klaren Podesten und wolkenähnlichen schwarz-weiß gestreiften Objektiven im Hintergrund.
    Magdalena Struck 18 July 2025

    Black Friday Beauty Deals: The Best Tips

    With Black Friday 2024 or Black Week or even the Black Month, which we celebrate at PURISH, great offers and big disc...

    With Black Friday 2024 or Black Week or even the Black Month, which we celebrate at PURISH, great offers and big discounts await you. But what is really worth it ...

    Frau mit kurzem braunem Haar, makellosem Teint und auffälligem roten Lippenstift vor rosa Hintergrund, elegant geschminkt.
    Magdalena Struck 21 July 2025

    Make-up for Christmas: A festive look in just a few steps

    In addition to delicious food and lovely gifts, Christmas also includes a festive look, especially a radiant Christma...

    In addition to delicious food and lovely gifts, Christmas also includes a festive look, especially a radiant Christmas make-up. With glittering and sparkling text...

    Frau mit glänzendem, voluminösem, dunkelbraunem Haar und Off-Shoulder-Oberteil blickt zur Seite vor hellem Hintergrund.
    Magdalena Struck 06 August 2025

    Glass Hair: In just 4 steps to ultimate shiny hair

    Glass Hair is the name given to the beautiful hair trend of stars like Kim Kardashian & Co., where your hair is a...

    Glass Hair is the name given to the beautiful hair trend of stars like Kim Kardashian & Co., where your hair is as smooth and shiny as glass. Find out here ho...

    Frau verwendet ein rotes LED-Gerät zur Gesichtsbehandlung vor einem Spiegel, umgeben von rosa und weißen Blumen.
    Magdalena Struck 02 October 2025

    LED light therapy: The secret to radiant skin?

    LED light therapy has been considered an effective beauty treatment for years. In addition to light treatments in stu...

    LED light therapy has been considered an effective beauty treatment for years. In addition to light treatments in studios, there are now also practical LED device...

    Lächelnde Frau mit lockigem Haar trägt einen schäumenden Cleanser auf ihr Gesicht auf.
    Magdalena Struck 17 September 2025

    Strengthen the skin barrier: 5 repairing steps for the skin

    You can imagine your skin barrier as a wall that protects your skin from external influences. If it is damaged, it ca...

    You can imagine your skin barrier as a wall that protects your skin from external influences. If it is damaged, it can become very unpleasant. Here you will find ...

    Zwei Frauen in farbigen Bikinis posieren lachend zwischen tropischen Palmen und Pflanzen am Strand unter blauem Himmel.
    Magdalena Struck 21 July 2025

    Removing self-tanner: Simple instructions to prevent annoying stains

    Has this ever happened to you? You've finally tried the self-tanner for a beautiful, even tan and oh no! Now the resu...

    Has this ever happened to you? You've finally tried the self-tanner for a beautiful, even tan and oh no! Now the result looks more like a zebra instead of a golde...

    Frau mit glatter Haut trägt Produkt auf die Wange auf und betont ihren natürlichen Glow.
    Magdalena Struck 17 September 2025

    Peptide skincare: The miracle weapon for youthful skin?

    Peptides are taking the beauty world by storm and promise youthful skin and fewer wrinkles. But what exactly are pept...

    Peptides are taking the beauty world by storm and promise youthful skin and fewer wrinkles. But what exactly are peptides and do they really do what they promise?...

    Eine Frau mit Handtuch auf dem Kopf trägt Serum mit einer Pipette auf ihre Wange auf.
    Magdalena Struck 18 July 2025

    Clean Girl Aesthetic: the new Minimalistic-Trend

    The Clean Girl Aesthetic is a well-known TikTok trend that many girls and women emulate. But what is behind this tren...

    The Clean Girl Aesthetic is a well-known TikTok trend that many girls and women emulate. But what is behind this trend and how can it be implemented? Find out her...

    Hand hält eine Pipette mit durchsichtigem Serum vor orangem Hintergrund.
    Magdalena Struck 17 September 2025

    Niacinamide effect: This is what lies behind the popular skin care ingredient

    Niacinamide is one of the best-known ingredients in skincare. But what is behind it and how does niacinamide actuall...

    Niacinamide is one of the best-known ingredients in skincare. But what is behind it and how does niacinamide actually work? Find out useful information about the...

    Eine Frau mit braunem welligem Haar und sanftem Make-up-Look vor weißen Vorhängen.
    Magdalena Struck 18 July 2025

    Bridal make-up: Professional tips for a successful look

    Bridal make-up is an essential part of a successful look as a bride. It emphasizes your natural features and can mak...

    Bridal make-up is an essential part of a successful look as a bride. It emphasizes your natural features and can make you shine even more on your wedding day. It...

    Zwei Frauen am Meer halten schwarze Flaschen vor ihre Augen, tragen Bikinis und genießen lachend die Sonne am türkisblauen Wasser.
    Magdalena Struck 17 September 2025

    Get tanned quickly: 7 effective tips for great results

    A golden summer tan is the most beautiful accessory and for many it is one of the goals of the big summer vacation, a...

    A golden summer tan is the most beautiful accessory and for many it is one of the goals of the big summer vacation, along with relaxation. But how do you manage t...

    Frau mit braunen langen Haar ohne Make-up vir beigem Hintergrund.
    Magdalena Struck 17 September 2025

    Prevent wrinkles: The big smart aging guide for a youthful complexion

    We all want to keep our skin even and smooth for as long as possible. But how can you prevent wrinkles and counterac...

    We all want to keep our skin even and smooth for as long as possible. But how can you prevent wrinkles and counteract their formation? In this guide you will fin...

    Frau in weißem Bikini-Oberteil lehnt sich in der Sonne zurück, schließt die Augen und genießt entspannt den Sommertag im Freien.
    Magdalena Struck 17 September 2025

    Hair Oiling: How the hair care trend works

    Hair oiling is one of the most popular hair care trends on social media platforms like TikTok & Co. Oiling the sc...

    Hair oiling is one of the most popular hair care trends on social media platforms like TikTok & Co. Oiling the scalp and hair is said to have many effects on ...

    Frau mit langen, blonden Haaren und gemustertem Kopftuch steht selbstbewusst vor einer orangeroten Felswand in der Sonne.
    Magdalena Struck 18 July 2025

    No-make-up look: 5 steps to a trendy look

    The no-make-up look makes you look more radiant without much effort. Because it doesn't always take much to create a...

    The no-make-up look makes you look more radiant without much effort. Because it doesn't always take much to create a skillful make-up look. Learn here step by st...

    Frau mit gelbem Hut betrachtet konzentriert eine rosafarbene Lotion-Flasche mit der Aufschrift ‚BALIBODY‘ bei Sonnenlicht am Pool.
    Magdalena Struck 17 September 2025

    Shelf life of cosmetics: How long can you use products?

    You've probably experienced this before: As a beauty lover, you'd love to place a new order every week with the hotte...

    You've probably experienced this before: As a beauty lover, you'd love to place a new order every week with the hottest products of the season. After all, it's in...

    Zwei Frauen in Badeanzügen posieren entspannt an einer Palme auf einem tropischen Sandstrand mit Palmen und blauem Meer im Hintergrund.
    Magdalena Struck 17 September 2025

    Packing list for a beach holiday: What you must not forget

    Summer, sun, sea: Let's go on a well-deserved beach holiday - but what should you take with you and what should you d...

    Summer, sun, sea: Let's go on a well-deserved beach holiday - but what should you take with you and what should you definitely not forget? With our packing list f...

    Zwei Frauen mit dunkeln Haaren und erdigen Make-up-Looks vor beigem Hintergrund.
    Magdalena Struck 17 September 2025

    Foundation Finder: How to create a flawless complexion

    Foundation is considered one of the most important steps in your make-up routine. After all, it can conceal small imp...

    Foundation is considered one of the most important steps in your make-up routine. After all, it can conceal small imperfections and uneven skin and give you a fla...

    Frau mit langen, dunklen Locken und natürlichem Make-up blickt selbstbewusst in die Kamera, während ihr Haar dynamisch im Wind weht.
    Magdalena Struck 17 September 2025

    Vitamins for hair: 14 tips for fuller hair

    With the right vitamins, you can counteract hair loss and strengthen your hair from the inside. Vitamins and the righ...

    With the right vitamins, you can counteract hair loss and strengthen your hair from the inside. Vitamins and the right amounts of minerals also play a major role ...

    Zwei Frauen mit dunklen Features vor weißem Hintergrund.
    Magdalena Struck 17 September 2025

    Vitamins for the skin: 13 tips for a radiant complexion

    Do you want to do something good for your skin and enjoy a radiant, even complexion? Proper skin care starts from the...

    Do you want to do something good for your skin and enjoy a radiant, even complexion? Proper skin care starts from the inside - because with the right diet and eno...

    Eine Frau mit dunklen Features hält einen pfirsichfarbenen Blush vor weißem Hintergrund.
    Magdalena Struck 18 July 2025

    Applying blush: The ultimate guide to a great complexion

    With rouge or blush you can give your face a great burst of color and make your complexion appear more radiant. If yo...

    With rouge or blush you can give your face a great burst of color and make your complexion appear more radiant. If you are still unsure about how to use rouge, th...

    Frau mit blondem Haar lehnt mit dem Ellenbogen an einer Wand.
    Magdalena Struck 17 September 2025

    Scalp care: tips and trends for every hair type

    The scalp is an important factor for healthy and shiny hair. According to many voices on social media, the right scal...

    The scalp is an important factor for healthy and shiny hair. According to many voices on social media, the right scalp care can even stimulate hair growth. But wh...

    Nahaufnahme einer Pipette mit durchsichtigem Serum auf rosafarbenem Untergrund, mit glänzender Textur und kleinen Bläschen.
    Magdalena Struck 17 September 2025

    Will retinol be banned in the EU?

    Retinol is considered one of the most effective and popular anti-aging ingredients. The EU has now published a new co...

    Retinol is considered one of the most effective and popular anti-aging ingredients. The EU has now published a new cosmetics regulation that affects, among other ...