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Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.
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C-Glow
A serum with 15% vitamin C for the perfect glow!
C-Glow C-Glow
Geek & Gorgeous 5.0
( 100 )
C-Glow

12,90 €

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Latest lowest price: 12,90 €

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The Conjuring Palette
An eyeshadow palette with 12 highly pigmented shades and special finishes.
The Conjuring Palette
Lethal Cosmetics 5.0
( 100 )
The Conjuring Palette

49,90 €

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HAIRtamin Advanced Formula 1 Month
The effective dietary supplement against hair loss - especially for women!
HAIRtamin Advanced Formula 1 Month HAIRtamin Advanced Formula 1 Month
HAIRtamin 5.0
( 100 )
HAIRtamin Advanced Formula 1 Month

32,90 €

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Power Peptides
Effective smart aging serum with four effective peptides.
Power Peptides Power Peptides
Geek & Gorgeous 5.0
( 100 )
Power Peptides

15,90 €

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Yummy Skin Blurring Balm Powder
The 3in1 make-up - balm, powder and foundation!
Yummy Skin Blurring Balm Powder Yummy Skin Blurring Balm Powder
Danessa Myricks Beauty 5.0
( 100 )
Yummy Skin Blurring Balm Powder

50,90 €

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Latest lowest price: 45,51 €

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Shade 0.5
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Mighty Melt
A gentle cleansing balm that melts away even waterproof make-up.
Mighty Melt Mighty Melt
Geek & Gorgeous 5.0
( 100 )
Mighty Melt

12,90 €

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Liquid Hydration
A hydrating face toner.
Liquid Hydration Liquid Hydration
Geek & Gorgeous 5.0
( 100 )
Liquid Hydration

8,90 €

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Collagen Jelly Cream
Gives a more even and glowy complexion.
Collagen Jelly Cream Collagen Jelly Cream
medicube 5.0
( 100 )
Collagen Jelly Cream

34,90 €

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The Conjuring Sanctified Seal Setting Powder
A setting powder with a creamy texture and powdery finish.
The Conjuring Sanctified Seal Setting Powder The Conjuring Sanctified Seal Setting Powder
Lethal Cosmetics 5.0
( 100 )
The Conjuring Sanctified Seal Setting Powder

17,90 €

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Niacinamide Glow Cream
A brightening-booster for an unbelievable glow!
Niacinamide Glow Cream Niacinamide Glow Cream
Transparent Lab 5.0
( 100 )
Niacinamide Glow Cream

15,90 €

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A-Game 20
Particularly high retinal concentration formulated in a gentle texture.
A-Game 20 A-Game 20
Geek & Gorgeous 5.0
( 100 )
A-Game 20

22,90 €

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B-Bomb
A skin-clarifying serum against pores and impurities.
B-Bomb B-Bomb
Geek & Gorgeous 5.0
( 100 )
B-Bomb

8,90 €

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Happier Barrier
Your lightweight day cream for a strong skin barrier.
Happier Barrier Happier Barrier
Geek & Gorgeous 5.0
( 100 )
Happier Barrier

10,90 €

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Jelly Joker
A skin-friendly facial cleanser.
Jelly Joker Jelly Joker
Geek & Gorgeous 5.0
( 100 )
Jelly Joker

9,90 €

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Hydration Station
A day cream for daily protection of the skin barrier.
Hydration Station Hydration Station
Geek & Gorgeous 5.0
( 100 )
Hydration Station

8,90 €

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The Conjuring Matte Lipsticks
A matte lipstick with personalized engraving.
The Conjuring Matte Lipsticks The Conjuring Matte Lipsticks
Lethal Cosmetics 5.0
( 100 )
The Conjuring Matte Lipsticks

17,90 €

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Latest lowest price: 17,89 €

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Annabele's Curse
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Oxygen Water 4-Week Set
Innovative toner spray in a value pack.
Oxygen Water 4-Week Set Oxygen Water 4-Week Set
MERME 5.0
( 100 )
Oxygen Water 4-Week Set

28,90 €

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The Conjuring Blood Drop Primer
A transparent primer with red capsules.
Lethal Cosmetics 5.0
( 100 )
The Conjuring Blood Drop Primer

16,90 €

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Pure Glycerin Face Serum
A moisturizing serum with glycerin.
Pure Glycerin Face Serum Pure Glycerin Face Serum
Transparent Lab 5.0
( 100 )
Pure Glycerin Face Serum

14,90 €

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Yummy Skin Liquid Blurring Balm Setting Spray
Innovative spray formula for a matte complexion.
Yummy Skin Liquid Blurring Balm Setting Spray Yummy Skin Liquid Blurring Balm Setting Spray
Danessa Myricks Beauty 5.0
( 100 )
Yummy Skin Liquid Blurring Balm Setting Spray

ab  29,90 €

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100ml
100ml
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Stress Less
A skin soothing and repairing serum.
Stress Less Stress Less
Geek & Gorgeous 5.0
( 100 )
Stress Less

11,90 €

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Gummy Stars™ 1 Month
Vegan Gummy Star Power for thicker, longer and stronger hair.
Gummy Stars™ 1 Month Gummy Stars™ 1 Month
HAIRtamin 5.0
( 100 )
Gummy Stars™ 1 Month

36,90 €

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Latest lowest price: 29,90 €

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The Conjuring Eyeliner Stamps
A double-ended eyeliner with brush and stamp.
The Conjuring Eyeliner Stamps The Conjuring Eyeliner Stamps
Lethal Cosmetics 5.0
( 100 )
The Conjuring Eyeliner Stamps

12,90 €

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-100%

Latest lowest price: 12,90 €

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Black Mass
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Relief Sun Aqua Fresh Rice + B5 SPF 50+
Innovative sun protection with moisturizing effect.
Relief Sun Aqua Fresh Rice + B5 SPF 50+ Relief Sun Aqua Fresh Rice + B5 SPF 50+
Beauty of Joseon 5.0
( 100 )
Relief Sun Aqua Fresh Rice + B5 SPF 50+

21,90 €

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Latest lowest price: 20,80 €

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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