Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.

Your match

Bestseller

The effective dietary supplement against hair loss - especially for women!

HAIRtamin

5.0

( 100 )

HAIRtamin Advanced Formula 1 Month

29,90 €

with the code

-0%

29,90 € each

Latest lowest price: 29,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

The ultimate essentials for summer.

PURISH

5.0

( 100 )

PURISH Summer Bag 2025 - Deluxe Routine

140,90 €

with the code

-32%

Original price: ~~207,00 €~~ -32%

Latest lowest price: 140,90 €

(Prices incl. VAT, plus shipping)

Choose option

Your match

Bestseller

A gentle cleansing balm that melts away even waterproof make-up.

Geek & Gorgeous

5.0

( 100 )

Mighty Melt

12,90 €

with the code

-0%

98ml - 131,63 €/L

Latest lowest price: 12,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

Protect your lips just like your skin.

Bondi Sands

5.0

( 100 )

Lip Balm SPF 50+

6,21 €

with the code

-10%

10g - 621,00 €/kg

Original price: ~~6,90 €~~ -10%

Latest lowest price: 6,90 €

(Prices incl. VAT, plus shipping)

Coconut

Your match

Bestseller

Effective smart aging serum with four effective peptides.

Geek & Gorgeous

5.0

( 100 )

Power Peptides

15,90 €

with the code

-0%

30ml - 530,00 €/L

Latest lowest price: 15,90 €

(Prices incl. VAT, plus shipping)

Your match

New

For gentle hair styling – for all hair types.

STYLPRO

5.0

( 100 )

Near-Infrared Heated Hairbrush

65,90 €

with the code

-0%

65,90 € each

Latest lowest price: 52,72 €

(Prices incl. VAT, plus shipping)

Your match

SALE

The tanning classic for glowy and protected skin.

Bali Body

5.0

( 100 )

Watermelon Sunscreen Oil SPF50

28,41 €

with the code

-5%

100ml - 284,10 €/L

Original price: ~~29,90 €~~ -5%

Latest lowest price: 29,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

Your must-haves for summer.

PURISH

5.0

( 100 )

PURISH Summer Bag 2025 - Basic Routine

89,90 €

with the code

-32%

Original price: ~~131,40 €~~ -32%

Latest lowest price: 68,64 €

(Prices incl. VAT, plus shipping)

Choose option

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Madagascar Centella Tone Brightening Capsule Ampoule

Gives an even skin tone.

SKIN1004

5.0

( 100 )

Madagascar Centella Tone Brightening Capsule Ampoule

ab 14,90 €

with the code

-0%

30ml - 496,67 €/L

Latest lowest price: 13,41 €

(Prices incl. VAT, plus shipping)

100ml

Your match

SALE

Bestseller

Less sun, more tan - with the Rapid Elixir this is no longer a problem!

The Fox Tan

5.0

( 100 )

Rapid Tanning Elixir

ab 17,52 €

with the code

-20%

120ml - 146,00 €/L

Original price: ~~21,90 €~~ -20%

Latest lowest price: 16,43 €

(Prices incl. VAT, plus shipping)

Fragrance Free - 120 ml

Your match

New

Pleasant jelly texture for a special glow.

Catrice Cosmetics

5.0

( 100 )

MIDNIGHT SUN Jelly Glow Stick

4,99 €

with the code

-0%

4g - 1.247,50 €/kg

Latest lowest price: 4,99 €

(Prices incl. VAT, plus shipping)

C01 - Bright & Breezy

Your match

Bestseller

A brightening-booster for an unbelievable glow!

Transparent Lab

5.0

( 100 )

Niacinamide Glow Cream

15,90 €

with the code

-0%

50ml - 318,00 €/L

Latest lowest price: 15,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

A lightweight organic sunscreen that nourishes and hydrates your skin.

Beauty of Joseon

5.0

( 100 )

Relief Sun: Rice + Probiotics

22,02 €

with the code

-15%

50ml - 440,40 €/L

Original price: ~~25,90 €~~ -15%

Latest lowest price: 25,90 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

Vegan Gummy Star Power for thicker, longer and stronger hair.

HAIRtamin

5.0

( 100 )

Gummy Stars™ 1 Month

29,90 €

with the code

-0%

29,90 € each

Latest lowest price: 29,90 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

Stylish corduroy beach bag.

PURISH

5.0

( 100 )

PURISH Beach Bag - Light Blue

29,90 €

with the code

-100%

29,90 € each

Latest lowest price: 29,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Nourishing tanning oil for the perfect summer complexion.

Bali Body

5.0

( 100 )

Tanning Oil SPF 15

ab 21,76 €

with the code

-5%

100ml - 217,60 €/L

Original price: ~~22,90 €~~ -5%

Latest lowest price: 17,18 €

(Prices incl. VAT, plus shipping)

Cocoa

Your match

Lip gloss with a special shimmer finish.

Lethal Cosmetics

5.0

( 100 )

Adventure Time Lip Gloss

15,90 €

with the code

-0%

4.5ml - 3.533,33 €/L

Latest lowest price: 15,90 €

(Prices incl. VAT, plus shipping)

Finn the Human

Your match

New

For a gently tanned look.

Catrice Cosmetics

5.0

( 100 )

MIDNIGHT SUN Bronzing Drops

5,99 €

with the code

-0%

30ml - 199,67 €/L

Latest lowest price: 5,99 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Your instant summer glow without any Instagram filters!

The Fox Tan

5.0

( 100 )

Rapid Watermelon Shimmer

16,72 €

with the code

-20%

120ml - 139,33 €/L

Original price: ~~20,90 €~~ -20%

Latest lowest price: 15,68 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

Stunning corduroy cosmetic bag.

PURISH

5.0

( 100 )

PURISH Cosmetic Bag - Light Blue

14,90 €

with the code

-100%

14,90 € each

Latest lowest price: 14,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Light texture with high sun protection.

Bondi Sands

5.0

( 100 )

SPF 50+ Everyday Body Lotion

10,32 €

with the code

-20%

150ml - 68,80 €/L

Original price: ~~12,90 €~~ -20%

Latest lowest price: 12,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

Madagascar Centella Hyalu-Cica Water-Fit Sun Serum

Sunscreen with great, nourishing properties that give you a great glow.

SKIN1004

5.0

( 100 )

Madagascar Centella Hyalu-Cica Water-Fit Sun Serum

24,72 €

with the code

-20%

50ml - 494,40 €/L

Original price: ~~30,90 €~~ -20%

Latest lowest price: 30,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

With this lotion your tan will last even longer.

The Fox Tan

5.0

( 100 )

Sun Tan Sealer

17,52 €

with the code

-20%

220ml - 79,64 €/L

Original price: ~~21,90 €~~ -20%

Latest lowest price: 16,43 €

(Prices incl. VAT, plus shipping)

Your match

Niacinamide 10%+TXA 4% Dark Spot Correcting Serum

Effective serum against hyperpigmentation and uneven complexion.

ANUA

5.0

( 100 )

Niacinamide 10%+TXA 4% Dark Spot Correcting Serum

30,90 €

with the code

-0%

30ml - 1.030,00 €/L

Latest lowest price: 30,90 €

(Prices incl. VAT, plus shipping)

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

End of Summer Sale

New & Trending 🔥

Make-up

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Skincare

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Face Cleansing

Skincare

Ingredients

Supplements

Body

Trending Brands

Tanning & Suncare

Body Care

Hair

Trending Brands

Hair Cleansing

Hair Care

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Trends

Beauty trends: The most hyped products from TikTok & Co.

5 beautiful make-up trends

6 innovative skincare trends

2 hyped body care trends

4 hair trends for magical looks