Blumen in leuchtenden Farben stecken in einer rosa Einkaufstasche mit der Aufschrift ‚PURISH YOUR BEAUTY DEALER‘ vor Himmel-Hintergrund. Blumen in leuchtenden Farben stecken in einer rosa Einkaufstasche mit der Aufschrift ‚PURISH YOUR BEAUTY DEALER‘ vor Himmel-Hintergrund.

ABOUT US

Here we answer all your questions about PURISH .

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Zwei Models mit auffälligem grünen und roten Make-up umarmen sich und lächeln; eines trägt Bantu-KNots, das andere hat rote Herzchen im weißen kurzen Haar. Zwei Models mit auffälligem grünen und roten Make-up umarmen sich und lächeln; eines trägt Bantu-KNots, das andere hat rote Herzchen im weißen kurzen Haar.

Our Mission

Our mission at PURISH is to bring innovative beauty products directly to you, both through our online shop and offline through our partners. You benefit from direct access to brands, some of which you can only buy exclusively from us.

We attach great importance to excellent customer service, a carefully selected product portfolio and smooth delivery from our own warehouse.

You are our focus. Through continuous innovation and high quality standards, we ensure that you always get the best brands and the latest products from us. We use every piece of feedback you give us to design the shop according to your wishes and to only offer the hottest brands.

Berlin Office & Warehouse
DE & EU as main markets
1 million+ orders
10k+ 5-star reviews
65+ team members
PURISH-Gründer Philipp und Lucas in hellen Strickpullovern stehen nebeneinander und lächeln in die Kamera. PURISH-Gründer Philipp und Lucas in hellen Strickpullovern stehen nebeneinander und lächeln in die Kamera.

Who is behind PURISH?

Lucas and Philipp founded PURISH together in Berlin in 2017. The initial goal was to import individual exciting beauty brands from abroad to Germany and sell them to the community here.

Over the last few years, this initial plan has developed into a team of over 50 people, all of whom share the common goal of finding new, exciting brands for you every day and bringing them to Germany.

Meet the team

It's not just about beauty here: it's about the people behind it. In this video, we’ll show you who we are, how we work, and what drives us.

Collage von Gründern und Mitarbeitenden der PURISH GmbH in Gesprächs- und Porträtsituationen mit freundlichen Ausdrücken.
Collage von Gründern und Mitarbeitenden der PURISH GmbH in Gesprächs- und Porträtsituationen mit freundlichen Ausdrücken.

Over time

From a 2-person business to a team of over 50 people and over 1,000,000 orders. Learn more about the beginnings of PURISH from 2017 to today.

Modernes Großraumbüro der PURISH GmbH mit Pflanzen, Schreibtischen, Drucker, buntem Wandbild und gemütlicher Sitzecke.

The journey begins

PURISH took its first steps in the small room of a university in Berlin.

Gestapelte schwarze Versandkartons mit weißem Text und rotem Lippen-Design – die ersten Versandpakete der PURISH GmbH auf Rollwägen.

Small Steps

It took a full two months until we placed our first order through the online shop. At that time, we still took all orders to the DHL drop-off point ourselves.

Zwei Personen in einem Fotostudio-Setup im PURISH GmbH-Office, mit Kameras, Lichtboxen und Produkten auf Holztisch vor weißem Hintergrund.

Images for Emotions

From the very beginning, we placed great importance on the representation of our brand partners in the shop. The first photo shoots took place in our office.

Mehrere Personen sitzen an einem Tisch mit Schminkspiegeln und Pinseln und tragen Make-up auf, in heller, freundlicher Umgebung.

Growing with the Community

Through events and master classes, we can continually exchange ideas directly with our community and gain shared experiences.

Blick in das neue, größere Lager der PURISH GmbH mit Regalen voller Kosmetikprodukte, Paletten und einer Person beim Verpacken.

Step by Step

From shipping from the office to your first own warehouse: With ever-increasing sales figures, moving to a new warehouse is inevitable.

Fotostudio im PURISH GmbH Lager mit bunten Hintergründen, Lichttechnik und zwei Personen beim Produktshooting an einem Tisch.

Creativity needs space

As our sales increase, so does our desire to create our own content. With our own studio, we have every opportunity to do so.

Die erste PURISH Summer Bag mit blauem Aufdruck " PURISH Est. '17 Beach Club Berlin" und Tragegriffen hängt an einem Baum, umgeben von mediterranen Pflanzen.

Project: Summer Bag

We are always working on joint projects with our community - one result of this is the Summer Bag, which has been available in a new version in our shop every year since 2021.

Blauer Box des PURISH Adventskalender mit goldenen Illustrationen und nummerierten Türchenboxen steht im Kunstschnee vor hellblauem Hintergrund.

No wishes left unfulfilled

The Advent calendar is also a project that arose from the demand and interest of our community. Exciting beauty products in a beautiful calendar.

Eingang zur COSMOPROF Messe 2023 in Bologna mit großem Banner, LED-Wand und Besucher:innen vor dem Veranstaltungsort.

Full reception

As the tasks grow, so do the opportunities. For some time now, we have been working on the concept of making products even more widely available to our community. The result: PURISH is also becoming a B2B dealer.

Lächelnde Person mit geschlossenen Augen trägt gelbes A-Game 5 Serum von Geek & Gorgeous mit Pumpspenderflasche auf die Wange auf.

Geek & Gorgeous x DM

A first major success of this B2B orientation is the collaboration between Geek & Gorgeous and dm, where we take over the complete communication and implementation of the offline launch.
Moderner PURISH Store mit hellen Möbeln, Kosmetikprodukten und großem Wandbild einer Frau vor Meereskulisse. Moderner PURISH Store mit hellen Möbeln, Kosmetikprodukten und großem Wandbild einer Frau vor Meereskulisse.

pop-up store

In addition to our online shop, we are always planning exciting events. One of them is "PURISH - the store" on Kurfürstendamm in Berlin. Together with star hairdresser Shan Rahimkhan, we launched the pop-up store in 2022. The idea - to make the mostly exclusive products tangible for the first time.

Zwei Frauen in Bademode posieren lachend am tropischen Strand, umgeben von Palmen, Sand und üppiger grüner Vegetation. Zwei Frauen in Bademode posieren lachend am tropischen Strand, umgeben von Palmen, Sand und üppiger grüner Vegetation.

Campaigns & Shootings

Great photos and inspiring content were very important to us from the start, so that we can present our products to you in a particularly beautiful way. This has taken us to the most amazing places for our shoots: from Ibiza to Marrakesh to Tulum.

On Instagram (@purishcom) you can look behind the scenes of our campaigns and shootings and get exclusive insights into our work.