Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.

SALE

Bestseller

A moisturizing serum with 5 forms of hyaluronic acid.

Geek & Gorgeous

HA 5 Rich

9,66 € ~~9,90 €~~

with the code

-2%

30ml - 322,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

A lightweight organic sunscreen that nourishes and hydrates your skin.

Beauty of Joseon

Relief Sun: Rice + Probiotics

17,20 € ~~25,90 €~~

with the code

-34%

50ml - 344,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

This cream stimulates collagen synthesis.

Transparent Lab

Eye Repair Complex

9,69 € ~~14,90 €~~

with the code

-35%

15ml - 646,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Let yourself be inspired by the worldwide bestseller from Paula's Choice.

Paula's Choice

Skin Perfecting 2% BHA Liquid Exfoliant

33,58 € ~~39,00 €~~

with the code

-14%

118ml - 284,58 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

A moisturizing serum with 5 forms of hyaluronic acid.

Geek & Gorgeous

HA 5 Light

8,81 € ~~9,90 €~~

with the code

-11%

30ml - 293,67 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Intense tan in record time.

Bali Body

Self Tanning Mousse

ab 23,20 € ~~28,90 €~~

with the code

-20%

200ml - 116,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

The primer serum with a nourishing effect.

NABLA Cosmetics

Angel Aura

23,92 € ~~29,90 €~~

with the code

-20%

30ml - 797,33 € / l

(Prices incl. VAT, plus shipping)

Purifying facial mask that fights all types of impurities.

Acnemy

Zitmask

14,90 €

with the code

-100%

100ml - 149,00 € / l

(Prices incl. VAT, plus shipping)

Bestseller

The perfect base for any skincare routine.

Nø Cosmetics

happy tøday 120h Liquid Hydrator

9,95 €

with the code

-100%

100ml - 99,50 € / l

(Prices incl. VAT, plus shipping)

Bestseller

Leeres Fläschchen, um dir eine frische Menge C-Glow abzufüllen.

Geek & Gorgeous

C-Glow Mini Leerflasche

1,90 €

with the code

-0%

(Prices incl. VAT, plus shipping)

Bestseller

Gives you a natural looking, sexy tan in minutes.

Loving Tan

Bronzing Mousse

32,31 € ~~35,90 €~~

32,31 €

with the code GLOW10

-10%

120ml - 299,17 € / l

(Prices incl. VAT, plus shipping)

Bestseller

Pickelmale entfernen leicht gemacht!

Acnemy

Postzit®

15,90 €

with the code

-100%

30ml - 530,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Your tanning accelerator for super fast tanning results.

The Fox Tan

Rapid Tanning Mist

11,45 € ~~20,90 €~~

with the code

-45%

120ml - 95,42 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

This night mask turns back time.

Transparent Lab

Time Reverse Beauty Sleep Mask

14,54 € ~~16,90 €~~

with the code

-14%

75ml - 193,87 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

A facial scrub with glycolic and lactic acid.

Geek & Gorgeous

Smooth Out

ab 8,85 € ~~10,90 €~~

with the code

-19%

30ml - 295,00 € / l

(Prices incl. VAT, plus shipping)

Bestseller

Lightweight leave-in conditioner that gives every hair type a glossy and luxurious finish.

Color Wow

Money Mist

30,86 € ~~34,28 €~~

30,86 €

with the code GLOW10

-10%

150ml - 228,53 € / l

(Prices incl. VAT, plus shipping)

Bestseller

The cure for inflamed pimples!

Acnemy

Dryzit®

15,90 €

with the code

-100%

30ml - 530,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Less sun, more tan - with the Rapid Elixir this is no longer a problem!

The Fox Tan

Rapid Tanning Elixir

ab 11,93 € ~~21,90 €~~

with the code

-46%

120ml - 99,42 € / l

(Prices incl. VAT, plus shipping)

Acne treatment and SPF 50 sunscreen in one!

Acnemy

Zitcontrol® SPF 50

18,90 €

with the code

-100%

40ml - 472,50 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Extreme volume meets extra precise definition.

NABLA Cosmetics

Vicious™ Mascara

19,92 € ~~24,90 €~~

with the code

-20%

(Prices incl. VAT, plus shipping)

Bestseller

Bye bye hair breakage.

OLAPLEX

N°3 Hair Perfector

ab 24,40 € ~~27,11 €~~

24,40 €

with the code GLOW10

-10%

100ml - 271,10 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Natural vitamin power for you and your baby during pregnancy: The HAIRtamin Mom capsule treatment!

HAIRtamin

MOM 1 Month

29,20 € ~~29,90 €~~

with the code

-2%

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Mild, moisturizing formula ideal for daily cleansing.

Transparent Lab

Urea Face Cleanser

12,33 € ~~13,90 €~~

with the code

-11%

200ml - 61,65 € / l

(Prices incl. VAT, plus shipping)

Bestseller

Nourishes & exfoliates your lips overnight.

Laneige

Lip Sleeping Mask

21,51 € ~~23,90 €~~

21,51 €

with the code GLOW10

-10%

100ml - 239,00 € / l

(Prices incl. VAT, plus shipping)

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

New Year, New Glow

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Tanning & Suncare

Body Care

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Trends

Beauty trends: The most hyped products from TikTok & Co.

5 beautiful make-up trends

6 innovative skincare trends

2 hyped body care trends

4 hair trends for magical looks