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Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.
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Cutie Palette
The eyeshadow palette for cutie looks.
Cutie Palette Cutie Palette
Cutie Palette
NABLA Cosmetics 5.0
( 100 )
Cutie Palette

19,53 € 27,90 €

-30%

with the code

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8g - 2.441,25 €/kg

Latest lowest price: 19,53 €

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Platinum
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K1: Eye & Lip Glitter Pigment Brush
Innovative silicone brush for easy application of pigments and glitter.
K1: Eye & Lip Glitter Pigment Brush K1: Eye & Lip Glitter Pigment Brush
K1: Eye & Lip Glitter Pigment Brush
Karla Cosmetics 5.0
( 100 )
K1: Eye & Lip Glitter Pigment Brush

11,90 €

with the code

-0%

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basic tøday Base Hydration Cream
A light moisturizer for intense hydration and strengthening the skin barrier.
basic tøday Base Hydration Cream basic tøday Base Hydration Cream
basic tøday Base Hydration Cream
Nø Cosmetics 5.0
( 100 )
basic tøday Base Hydration Cream

9,95 €

with the code

-100%

125ml - 79,60 €/L

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Hyperdration® Hyaluron Serum
An intensely hydrating hyaluronic serum for plump, hydrated skin.
Hyperdration® Hyaluron Serum Hyperdration® Hyaluron Serum
Hyperdration® Hyaluron Serum
Nø Cosmetics 5.0
( 100 )
Hyperdration® Hyaluron Serum

14,95 €

with the code

-100%

30ml - 498,33 €/L

(Prices incl. VAT, plus shipping)

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Tewl Prevention Pillowcase
An antibacterial beauty pillowcase to support skin and hair care overnight.
Tewl Prevention Pillowcase Tewl Prevention Pillowcase
Tewl Prevention Pillowcase
Transparent Lab 5.0
( 100 )
Tewl Prevention Pillowcase

39,90 €

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-100%

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Artistick Highlighter
Cremige Highlighter-Formel für einen glowy Look.
Artistick Highlighter Artistick Highlighter
Artistick Highlighter
LH Cosmetics 5.0
( 100 )
Artistick Highlighter

32,90 €

with the code

-100%

5.8g - 5.672,41 €/kg

(Prices incl. VAT, plus shipping)

Baroque
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Juicy Lip Balm
A nourishing lip balm with a glossy, high-shine finish.
Juicy Lip Balm Juicy Lip Balm
Juicy Lip Balm
Dominique Cosmetics 5.0
( 100 )
Juicy Lip Balm

20,90 €

with the code

-100%

15ml - 1.393,33 €/L

(Prices incl. VAT, plus shipping)

Iced Cafecito
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Colorfix Mattes
A highly pigmented, multi-purpose cream color with a matte finish for eyes, lips, and face.
Colorfix Mattes Colorfix Mattes
Colorfix Mattes
Danessa Myricks Beauty 5.0
( 100 )
Colorfix Mattes

28,90 €

with the code

-100%

10ml - 2.890,00 €/L

(Prices incl. VAT, plus shipping)

blackout
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No. 6 Bond Smoother 20 ml
Next level hair care for healthy, shiny hair
No. 6 Bond Smoother 20 ml No. 6 Bond Smoother 20 ml
No. 6 Bond Smoother 20 ml
OLAPLEX 5.0
( 100 )
No. 6 Bond Smoother 20 ml

9,90 €

with the code

-100%

20ml - 495,00 €/L

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Perfect Hair Day Style Refresh Hair Mist
A multi-functional refresh hairspray for freshness, styling updates, and light heat protection.
Perfect Hair Day Style Refresh Hair Mist Perfect Hair Day Style Refresh Hair Mist
Perfect Hair Day Style Refresh Hair Mist
Living Proof. 5.0
( 100 )
Perfect Hair Day Style Refresh Hair Mist

31,90 €

with the code

-100%

148ml - 215,54 €/L

(Prices incl. VAT, plus shipping)

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Lip Renewal
An intensively nourishing lip mask for nighttime use that regenerates and hydrates dry lips.
Lip Renewal Lip Renewal
Lip Renewal
Transparent Lab 5.0
( 100 )
Lip Renewal

9,90 €

with the code

-100%

15ml - 660,00 €/L

(Prices incl. VAT, plus shipping)

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Gentle Exfoliator
A gentle liquid peel with AHA, PHA and enzymes for smooth, radiant skin.
Gentle Exfoliator Gentle Exfoliator
Gentle Exfoliator
Transparent Lab 5.0
( 100 )
Gentle Exfoliator

19,90 €

with the code

-100%

130ml - 153,08 €/L

(Prices incl. VAT, plus shipping)

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Cleansing Balm
A gentle cleansing balm for effortless removal of makeup and impurities.
Cleansing Balm Cleansing Balm
Cleansing Balm
Transparent Lab 5.0
( 100 )
Cleansing Balm

16,90 €

with the code

-100%

150ml - 112,67 €/L

(Prices incl. VAT, plus shipping)

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1993 Palette
Eine hochpigmentierte Lidschattenpalette mit matten und schimmernden Shades für ausdrucksstarke Looks.
1993 Palette 1993 Palette
1993 Palette
LH Cosmetics 5.0
( 100 )
1993 Palette

48,90 €

with the code

-100%

9g - 5.433,33 €/kg

Latest lowest price: 48,90 €

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Yummy Face 1.0 All Over Complexion Brush
A versatile brush for effortless, even application and seamless blending of all textures.
Yummy Face 1.0 All Over Complexion Brush Yummy Face 1.0 All Over Complexion Brush
Yummy Face 1.0 All Over Complexion Brush
Danessa Myricks Beauty 5.0
( 100 )
Yummy Face 1.0 All Over Complexion Brush

38,90 €

with the code

-100%

Latest lowest price: 38,90 €

(Prices incl. VAT, plus shipping)

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Balm Contour
A feather-light contour balm for naturally defined facial features with a soft finish.
Balm Contour Balm Contour
Balm Contour
Danessa Myricks Beauty 5.0
( 100 )
Balm Contour

38,90 €

with the code

-100%

10g - 3.890,00 €/kg

Latest lowest price: 38,90 €

(Prices incl. VAT, plus shipping)

Light 01
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Angel Aura Bright
A moisturizing glow lotion for a natural, even complexion.
Angel Aura Bright Angel Aura Bright
Angel Aura Bright
NABLA Cosmetics 5.0
( 100 )
Angel Aura Bright

31,90 €

with the code

-0%

30ml - 1.063,33 €/L

Latest lowest price: 31,90 €

(Prices incl. VAT, plus shipping)

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Lightwork Palette Freedom Palette Everyday Magic
A compact eyeshadow palette for effortless everyday looks and expressive accents.
Lightwork Palette Freedom Palette Everyday Magic Lightwork Palette Freedom Palette Everyday Magic
Lightwork Palette Freedom Palette Everyday Magic
Danessa Myricks Beauty 5.0
( 100 )
Lightwork Palette Freedom Palette Everyday Magic

62,90 €

with the code

-100%

7.2g - 8.736,11 €/kg

Latest lowest price: 62,90 €

(Prices incl. VAT, plus shipping)

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The SpongeBob Movie Treasure Map Makeup Brush Set
A high-quality 10-piece makeup brush set in the iconic treasure map design.
The SpongeBob Movie Treasure Map Makeup Brush Set The SpongeBob Movie Treasure Map Makeup Brush Set
The SpongeBob Movie Treasure Map Makeup Brush Set

44,90 €

with the code

-100%

Latest lowest price: 44,90 €

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Kindwater
A gentle micellar solution that cleanses, hydrates and strengthens the skin microbiome.
Kindwater
Kindwater
skinlick 5.0
( 100 )
Kindwater

ab  5,90 €

with the code

-0%

Latest lowest price: 5,90 €

(Prices incl. VAT, plus shipping)

250ml
250ml
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Cupid's Arrow - Rose Poetry Holiday Kit
Four sparkling Cupid's Arrow Shades in an elegant gift box.
Cupid's Arrow - Rose Poetry Holiday Kit
Cupid's Arrow - Rose Poetry Holiday Kit
NABLA Cosmetics 5.0
( 100 )
Cupid's Arrow - Rose Poetry Holiday Kit

58,90 €

with the code

-0%

Latest lowest price: 58,90 €

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Lip Candy Oil - Sweet Kiss Kit
Three delicious lip oils for shiny, nourished lips.
Lip Candy Oil - Sweet Kiss Kit Lip Candy Oil - Sweet Kiss Kit
Lip Candy Oil - Sweet Kiss Kit
NABLA Cosmetics 5.0
( 100 )
Lip Candy Oil - Sweet Kiss Kit

48,90 €

with the code

-0%

Latest lowest price: 48,90 €

(Prices incl. VAT, plus shipping)

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Cupid's Arrow - Cool Serenity Holiday Kit
Four sparkling Cupid's Arrow Shades in an elegant gift box.
Cupid's Arrow - Cool Serenity Holiday Kit
Cupid's Arrow - Cool Serenity Holiday Kit
NABLA Cosmetics 5.0
( 100 )
Cupid's Arrow - Cool Serenity Holiday Kit

58,90 €

with the code

-0%

Latest lowest price: 58,90 €

(Prices incl. VAT, plus shipping)

Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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