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Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.
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The Conjuring Eyeliner Stamps
A double-ended eyeliner with brush and stamp.
The Conjuring Eyeliner Stamps The Conjuring Eyeliner Stamps
Lethal Cosmetics 5.0
( 100 )
The Conjuring Eyeliner Stamps

12,90 €

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Latest lowest price: 12,22 €

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Black Mass
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The Conjuring Blood Drop Primer
A transparent primer with red capsules.
Lethal Cosmetics 5.0
( 100 )
The Conjuring Blood Drop Primer

16,90 €

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Latest lowest price: 16,01 €

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Weightless Nourishing Mask
Nourishing hair mask that doesn't weigh down.
Weightless Nourishing Mask Weightless Nourishing Mask
OLAPLEX 5.0
( 100 )
Weightless Nourishing Mask

43,90 €

with the code

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Latest lowest price: 36,97 €

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Rich Hydration Mask
Nourishing, long-lasting hair mask for the ideal moisture boost.
Rich Hydration Mask Rich Hydration Mask
OLAPLEX 5.0
( 100 )
Rich Hydration Mask

43,90 €

with the code

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Latest lowest price: 36,97 €

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Dreaming Treatment
Sealing hair mask that protects against humidity and frizz.
Dreaming Treatment Dreaming Treatment
Color Wow 5.0
( 100 )
Dreaming Treatment

49,90 €

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Latest lowest price: 49,90 €

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Nordic Hydra [LÄHDE] Hydrating Gel Mask
Hydrating face mask for a plump skin feeling.
Nordic Hydra [LÄHDE] Hydrating Gel Mask Nordic Hydra [LÄHDE] Hydrating Gel Mask
Lumene 5.0
( 100 )
Nordic Hydra [LÄHDE] Hydrating Gel Mask

22,90 €

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Latest lowest price: 22,90 €

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Pro-Collagen Peptide Plumping Moisturizer
Intensively hydrating care with a plumping effect.
Pro-Collagen Peptide Plumping Moisturizer Pro-Collagen Peptide Plumping Moisturizer
Paula's Choice 5.0
( 100 )
Pro-Collagen Peptide Plumping Moisturizer

56,00 €

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Latest lowest price: 56,00 €

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Pro-Collagen Peptide Gloss Balm
Nourishing formula for visibly plumped lips.
Pro-Collagen Peptide Gloss Balm Pro-Collagen Peptide Gloss Balm
Paula's Choice 5.0
( 100 )
Pro-Collagen Peptide Gloss Balm

29,00 €

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Latest lowest price: 29,00 €

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PURISH Summer Bag 2025 - SPF Routine
Your ultimate SPF routine for summer.
PURISH Summer Bag 2025 - SPF Routine PURISH Summer Bag 2025 - SPF Routine
PURISH 5.0
( 100 )
PURISH Summer Bag 2025 - SPF Routine

98,50 €

with the code

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Latest lowest price: 0,00 €

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Angel Aura Bronze
Silky formula for a sunkissed look.
Angel Aura Bronze Angel Aura Bronze
NABLA Cosmetics 5.0
( 100 )
Angel Aura Bronze

31,90 €

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Latest lowest price: 31,90 €

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Colorfix Stix Duo
Innovative, intensive pigment sticks for creative looks.
Colorfix Stix Duo Colorfix Stix Duo
Danessa Myricks Beauty 5.0
( 100 )
Colorfix Stix Duo

49,90 €

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Latest lowest price: 45,90 €

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1 Mystic Taupe & Interstellar
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True Soft Beauty Bag 2025
Practical bag with care trio for smooth, soft hair.
True Soft Beauty Bag 2025 True Soft Beauty Bag 2025
maria nila 5.0
( 100 )
True Soft Beauty Bag 2025

57,90 €

with the code

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Latest lowest price: 57,90 €

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Structure Repair Beauty Bag 2025
Repairing trio for brittle and damaged hair.
Structure Repair Beauty Bag 2025 Structure Repair Beauty Bag 2025
maria nila 5.0
( 100 )
Structure Repair Beauty Bag 2025

57,90 €

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Latest lowest price: 57,90 €

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Pure Volume Beauty Bag 2025
Volume boost trio for fine hair.
Pure Volume Beauty Bag 2025 Pure Volume Beauty Bag 2025
maria nila 5.0
( 100 )
Pure Volume Beauty Bag 2025

63,90 €

with the code

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Latest lowest price: 57,90 €

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Ground Rice and Honey Glow Mask
Revitalizing face mask for a refined skin appearance.
Ground Rice and Honey Glow Mask Ground Rice and Honey Glow Mask
Beauty of Joseon 5.0
( 100 )
Ground Rice and Honey Glow Mask

21,90 €

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Latest lowest price: 20,75 €

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Lightwork Freedom Mini Palette Pastel Dream
Practical and versatile palette for beautiful looks.
Lightwork Freedom Mini Palette Pastel Dream Lightwork Freedom Mini Palette Pastel Dream
Danessa Myricks Beauty 5.0
( 100 )
Lightwork Freedom Mini Palette Pastel Dream

62,90 €

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Latest lowest price: 61,90 €

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PURISH Beach Bag - Light Blue
Stylish corduroy beach bag.
PURISH Beach Bag - Light Blue PURISH Beach Bag - Light Blue
PURISH 5.0
( 100 )
PURISH Beach Bag - Light Blue

29,90 €

with the code

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Latest lowest price: 25,18 €

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Bestseller
PURISH Summer Bag 2025 - Deluxe Routine
The ultimate essentials for summer.
PURISH Summer Bag 2025 - Deluxe Routine PURISH Summer Bag 2025 - Deluxe Routine
PURISH 5.0
( 100 )
PURISH Summer Bag 2025 - Deluxe Routine

140,90 € 207,00 €

-32%

with the code

-32%

120ml - 1.174,17 €/L

Latest lowest price: 140,90 €

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PURISH Summer Bag 2025 - Basic Routine
Your must-haves for summer.
PURISH Summer Bag 2025 - Basic Routine PURISH Summer Bag 2025 - Basic Routine
PURISH 5.0
( 100 )
PURISH Summer Bag 2025 - Basic Routine

89,90 € 131,40 €

-32%

with the code

-32%

120ml - 749,17 €/L

Latest lowest price: 70,98 €

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High-Shine Gloss
Gives hair visibly more shine.
High-Shine Gloss High-Shine Gloss
Living Proof. 5.0
( 100 )
High-Shine Gloss

33,90 €

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Latest lowest price: 16,95 €

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N°3 Hair Perfector Travel Size
Das Produkt, das OLAPLEX berühmt gemacht hat!
N°3 Hair Perfector Travel Size N°3 Hair Perfector Travel Size
OLAPLEX 5.0
( 100 )
N°3 Hair Perfector Travel Size

14,95 €

with the code

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Latest lowest price: 12,59 €

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Glow Serum: Propolis+Niacinamide Glow Serum: Propolis+Niacinamide Glow Serum: Propolis+Niacinamide
Beauty of Joseon 5.0
( 100 )
Glow Serum: Propolis+Niacinamide

20,90 €

with the code

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Latest lowest price: 20,90 €

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Revive Eye Serum: Ginseng & Retinal
Moisturizing serum that reduces wrinkles around the eyes.
Revive Eye Serum: Ginseng & Retinal
Beauty of Joseon 5.0
( 100 )
Revive Eye Serum: Ginseng & Retinal

20,90 €

with the code

-0%

Latest lowest price: 20,90 €

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Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
Sunscreen with great, nourishing properties that give you a great glow.
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum Madagascar Centella Hyalu-Cica Water-Fit Sun Serum
SKIN1004 5.0
( 100 )
Madagascar Centella Hyalu-Cica Water-Fit Sun Serum

30,90 €

with the code

-0%

Latest lowest price: 30,90 €

(Prices incl. VAT, plus shipping)

Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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