Buy the most hyped products of 2025 online

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New

Sealing hair mask that protects against humidity and frizz.

Color Wow

5.0

( 100 )

Dreaming Treatment

49,90 €

with the code

-100%

215ml - 232,09 €/L

Latest lowest price: 49,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Effective cleansing duo for a pore-refining effect.

ANUA

5.0

( 100 )

Double Cleanse Duo

53,01 €

with the code

-5%

350ml - 151,46 €/L

Original price: ~~55,80 €~~ -5%

Latest lowest price: 0,00 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Effective routine for refined and balanced skin.

ANUA

5.0

( 100 )

3-Step K-Beauty Routine

82,37 €

with the code

-5%

380ml - 216,76 €/L

Original price: ~~86,70 €~~ -5%

Latest lowest price: 0,00 €

(Prices incl. VAT, plus shipping)

Your match

New

Hydrating face mask for a plump skin feeling.

Lumene

5.0

( 100 )

Nordic Hydra [LÄHDE] Hydrating Gel Mask

22,90 €

with the code

-100%

100ml - 229,00 €/L

Latest lowest price: 22,90 €

(Prices incl. VAT, plus shipping)

Your match

Pro-Collagen Peptide Plumping Moisturizer

Intensively hydrating care with a plumping effect.

Paula's Choice

5.0

( 100 )

Pro-Collagen Peptide Plumping Moisturizer

56,00 €

with the code

-0%

50ml - 1.120,00 €/L

Latest lowest price: 56,00 €

(Prices incl. VAT, plus shipping)

Your match

New

Nourishing formula for visibly plumped lips.

Paula's Choice

5.0

( 100 )

Pro-Collagen Peptide Gloss Balm

29,00 €

with the code

-0%

15ml - 1.933,33 €/L

Latest lowest price: 29,00 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Your ultimate SPF routine for summer.

PURISH

5.0

( 100 )

PURISH Summer Bag 2025 - SPF Routine

69,90 €

with the code

-29%

Original price: ~~98,50 €~~ -29%

Latest lowest price: 69,90 €

(Prices incl. VAT, plus shipping)

Your match

Silky formula for a sunkissed look.

NABLA Cosmetics

5.0

( 100 )

Angel Aura Bronze

31,90 €

with the code

-100%

30ml - 1.063,33 €/L

Latest lowest price: 31,90 €

(Prices incl. VAT, plus shipping)

Your match

Versatile texture for a beautiful shimmer.

LH Cosmetics

5.0

( 100 )

Aurora

45,90 €

with the code

-0%

3.2g - 14.343,75 €/kg

Latest lowest price: 45,90 €

(Prices incl. VAT, plus shipping)

Your match

For gentle hair styling – for all hair types.

STYLPRO

5.0

( 100 )

Near-Infrared Heated Hairbrush

65,90 €

with the code

-0%

Latest lowest price: 65,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Practical bag with care trio for smooth, soft hair.

maria nila

5.0

( 100 )

True Soft Beauty Bag 2025

57,90 €

with the code

-0%

680ml - 85,15 €/L

Latest lowest price: 57,90 €

(Prices incl. VAT, plus shipping)

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New

Repairing trio for brittle and damaged hair.

maria nila

5.0

( 100 )

Structure Repair Beauty Bag 2025

57,90 €

with the code

-0%

680ml - 85,15 €/L

Latest lowest price: 57,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Volume boost trio for fine hair.

maria nila

5.0

( 100 )

Pure Volume Beauty Bag 2025

63,90 €

with the code

-0%

680ml - 93,97 €/L

Latest lowest price: 57,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Beauty bag with solutions for flaky and itchy scalp.

maria nila

5.0

( 100 )

Head & Hair Heal Beauty Bag 2025

65,90 €

with the code

-0%

680ml - 96,91 €/L

Latest lowest price: 63,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Care trio for defined and smooth curls.

maria nila

5.0

( 100 )

Coils & Curls Beauty Bag 2025

65,90 €

with the code

-0%

480ml - 137,29 €/L

Latest lowest price: 65,90 €

(Prices incl. VAT, plus shipping)

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Hydrating tanning mousse for natural results.

Bali Body

5.0

( 100 )

Self Tanning Mousse 100 ml

ab 20,90 €

with the code

-0%

100ml - 209,00 €/L

Latest lowest price: 19,86 €

(Prices incl. VAT, plus shipping)

Dark

Your match

Light mousse for an intense tan.

Bali Body

5.0

( 100 )

1 HR Express 120 g

21,90 €

with the code

-0%

120g - 182,50 €/kg

Latest lowest price: 21,90 €

(Prices incl. VAT, plus shipping)

Ultra Dark

Your match

Bestseller

Stylish corduroy beach bag.

PURISH

5.0

( 100 )

PURISH Beach Bag - Light Blue

29,90 €

with the code

-100%

Latest lowest price: 29,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

The ultimate essentials for summer.

PURISH

5.0

( 100 )

PURISH Summer Bag 2025 - Deluxe Routine

140,90 €

with the code

-32%

Original price: ~~207,00 €~~ -32%

Latest lowest price: 140,90 €

(Prices incl. VAT, plus shipping)

Choose option

Your match

SALE

Bestseller

Your must-haves for summer.

PURISH

5.0

( 100 )

PURISH Summer Bag 2025 - Basic Routine

89,90 €

with the code

-32%

Original price: ~~131,40 €~~ -32%

Latest lowest price: 68,64 €

(Prices incl. VAT, plus shipping)

Choose option

Your match

Provides moisture and gives a glossy look.

Lumene

5.0

( 100 )

Lip Glow Oil Balm

12,90 €

with the code

-0%

6ml - 2.150,00 €/L

Latest lowest price: 12,25 €

(Prices incl. VAT, plus shipping)

Sugar

Your match

Gives hair visibly more shine.

Living Proof.

5.0

( 100 )

High-Shine Gloss

33,90 €

with the code

-0%

200ml - 169,50 €/L

Latest lowest price: 16,95 €

(Prices incl. VAT, plus shipping)

Your match

Light texture with high sun protection.

Bondi Sands

5.0

( 100 )

SPF 50+ Everyday Body Lotion

12,90 €

with the code

-0%

150ml - 86,00 €/L

Latest lowest price: 10,32 €

(Prices incl. VAT, plus shipping)

Your match

Das Produkt, das OLAPLEX berühmt gemacht hat!

OLAPLEX

5.0

( 100 )

N°3 Hair Perfector Travel Size

14,95 €

with the code

-100%

30ml - 498,33 €/L

Latest lowest price: 14,95 €

(Prices incl. VAT, plus shipping)

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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Skincare

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Face Cleansing

Skincare

Ingredients

Supplements

Body

Trending Brands

Tanning & Suncare

Body Care

Hair

Trending Brands

Hair Cleansing

Hair Care

Hair Styling

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Trends

Beauty trends: The most hyped products from TikTok & Co.

5 beautiful make-up trends

6 innovative skincare trends

2 hyped body care trends

4 hair trends for magical looks