Discover the latest trends in the beauty world and stay up to date. Beauty trends are emerging faster than ever before – inspired by social media, innovative research, and evolving needs related to skincare, self-care, and individuality. In this category, you'll find the hottest products and new releases in skincare, makeup, and haircare that are currently captivating the beauty world.
Skincare Trends: Active Ingredients, Minimalism & Innovation
In the skincare sector, the focus is on modern active ingredient concepts, transparent formulations, and targeted care. Whether hydrating serums, barrier care, chemical peels, or innovative textures – current skincare trends emphasize well-thought-out routines and products that can be individually combined. Skincare products that can be easily integrated into daily life and support a nourished, balanced skin feeling are particularly popular.
Makeup trends: Expression, color & new textures
Makeup is more than just color – it's an expression of personality and creativity. Current trends range from natural looks with a glow finish to expressive eye and lip looks with intense colors, gloss, and special effects. Modern makeup products impress with pleasant textures, versatile application options, and long-lasting results – perfect for everyday wear and special occasions.
Haircare Trends: Care, Repair & Styling
Trends in haircare are constantly evolving. The focus is on healthy hair structure, targeted care, and uncomplicated styling solutions. Whether it's repairing treatments, moisturizing care, or innovative styling products – current haircare trends combine effectiveness with convenience and help make hair look healthy, shiny, and vibrant.
The beauty trends in this category are ideal for discovering new products, updating existing routines, or being inspired by the latest developments.
Discover the hottest beauty trends in skincare, make-up and haircare at PURISH and find the products that everyone loves right now – modern, inspiring and on trend.