Minimalistische Hautpflegeprodukte in klarer und weißer Verpackung, Flaschen und Schachteln mit der Aufschrift „77 %“ auf hellem Hintergrund.

ANUA

Anua is one of the most popular K-Beauty brands – with clean formulas & heartleaf extract for soothed, hydrated skin and a naturally radiant complexion.

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Bestseller
Niacinamide 10%+TXA 4% Dark Spot Correcting Serum
Effective serum against hyperpigmentation and uneven complexion.
Niacinamide 10%+TXA 4% Dark Spot Correcting Serum Niacinamide 10%+TXA 4% Dark Spot Correcting Serum
Niacinamide 10%+TXA 4% Dark Spot Correcting Serum 5.0
( 100 )
ANUA Niacinamide 10%+TXA 4% Dark Spot Correcting Serum

30,90 €

with the code

-0%

Latest lowest price: 30,90 €

(Prices incl. VAT, plus shipping)

Heartleaf 77% Toner Pad
Soothing toner pads for a more even skin tone.
Heartleaf 77% Toner Pad Heartleaf 77% Toner Pad
Heartleaf 77% Toner Pad 5.0
( 100 )
ANUA Heartleaf 77% Toner Pad

30,90 €

with the code

-0%

Latest lowest price: 30,90 €

(Prices incl. VAT, plus shipping)

Peach 70% Niacinamide Serum
Evens out the complexion and gently exfoliates the skin.
Peach 70% Niacinamide Serum Peach 70% Niacinamide Serum
Peach 70% Niacinamide Serum 5.0
( 100 )
ANUA Peach 70% Niacinamide Serum

28,90 €

with the code

-0%

Latest lowest price: 28,90 €

(Prices incl. VAT, plus shipping)

Heartleaf Quercetinol Pore Deep Cleansing Foam
Deep pore cleansing foam.
Heartleaf Quercetinol Pore Deep Cleansing Foam Heartleaf Quercetinol Pore Deep Cleansing Foam
Heartleaf Quercetinol Pore Deep Cleansing Foam 5.0
( 100 )
ANUA Heartleaf Quercetinol Pore Deep Cleansing Foam

28,90 €

with the code

-0%

Latest lowest price: 28,90 €

(Prices incl. VAT, plus shipping)

Peach 77 Niacin Enriched Cream
Light face cream for intensive moisture, a strengthened skin barrier, and a natural glow.
Peach 77 Niacin Enriched Cream
Peach 77 Niacin Enriched Cream 5.0
( 100 )
ANUA Peach 77 Niacin Enriched Cream

27,90 €

with the code

-100%

50ml - 558,00 €/L

(Prices incl. VAT, plus shipping)

BHA 2% Gentle Exfoliating Toner
Gentle exfoliating toner to refine skin texture, clear clogged pores, and achieve a clearer, more balanced complexion.
BHA 2% Gentle Exfoliating Toner 5.0
( 100 )
ANUA BHA 2% Gentle Exfoliating Toner

21,90 €

with the code

-100%

150ml - 146,00 €/L

(Prices incl. VAT, plus shipping)

Heartleaf LHA Moisture Peeling Gel
Gives a more even skin tone.
Heartleaf LHA Moisture Peeling Gel Heartleaf LHA Moisture Peeling Gel
Heartleaf LHA Moisture Peeling Gel 5.0
( 100 )
ANUA Heartleaf LHA Moisture Peeling Gel

18,90 €

with the code

-0%

Latest lowest price: 18,89 €

(Prices incl. VAT, plus shipping)

Bestseller
Heartleaf Pore Control Cleansing Oil
Pore-cleansing oil cleanser.
Heartleaf Pore Control Cleansing Oil Heartleaf Pore Control Cleansing Oil
Heartleaf Pore Control Cleansing Oil 5.0
( 100 )
ANUA Heartleaf Pore Control Cleansing Oil

26,90 €

with the code

-0%

Latest lowest price: 22,45 €

(Prices incl. VAT, plus shipping)

Heartleaf 77% Soothing Toner
Moisturizing toner with soothing and refining properties.
Heartleaf 77% Soothing Toner Heartleaf 77% Soothing Toner
Heartleaf 77% Soothing Toner 5.0
( 100 )
ANUA Heartleaf 77% Soothing Toner

26,90 €

with the code

-0%

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

Starter Kit
Caring set with double cleansing duo, toner and moisturizer.
Starter Kit Starter Kit
Starter Kit 5.0
( 100 )
ANUA Starter Kit

112,60 € 106,97 €

with the code

-5%

200ml - 534,85 €/L

Latest lowest price: 106,97 €

(Prices incl. VAT, plus shipping)

Double Cleanse Duo
Effective cleansing duo for a pore-refining effect.
Double Cleanse Duo Double Cleanse Duo
Double Cleanse Duo 5.0
( 100 )
ANUA Double Cleanse Duo

55,80 € 53,01 €

with the code

-5%

200ml - 265,05 €/L

Latest lowest price: 53,01 €

(Prices incl. VAT, plus shipping)

3-Step K-Beauty Routine
Effective routine for refined and balanced skin.
3-Step K-Beauty Routine 3-Step K-Beauty Routine
3-Step K-Beauty Routine 5.0
( 100 )
ANUA 3-Step K-Beauty Routine

86,70 € 82,37 €

with the code

-5%

200ml - 411,85 €/L

Latest lowest price: 82,37 €

(Prices incl. VAT, plus shipping)

Bestseller
Rice Enzyme Brightening Cleansing Powder
Frees the skin from impurities and unevenness.
Rice Enzyme Brightening Cleansing Powder Rice Enzyme Brightening Cleansing Powder
Rice Enzyme Brightening Cleansing Powder 5.0
( 100 )
ANUA Rice Enzyme Brightening Cleansing Powder

27,90 €

with the code

-0%

Latest lowest price: 23,28 €

(Prices incl. VAT, plus shipping)

Heartleaf 70 Daily Lotion
Light moisturizer for plump, dewy skin.
Heartleaf 70 Daily Lotion Heartleaf 70 Daily Lotion
Heartleaf 70 Daily Lotion 5.0
( 100 )
ANUA Heartleaf 70 Daily Lotion

29,90 €

with the code

-0%

Latest lowest price: 29,90 €

(Prices incl. VAT, plus shipping)

Heartleaf 70 Soothing Collagen Mask
Hydrogel mask for soothed, intensely hydrated and supple, smooth skin.
Heartleaf 70 Soothing Collagen Mask
Heartleaf 70 Soothing Collagen Mask 5.0
( 100 )
ANUA Heartleaf 70 Soothing Collagen Mask

4,90 €

with the code

-100%

38g - 128,95 €/kg

(Prices incl. VAT, plus shipping)

Sold out
Rice 70 Glow Milky Toner
Refreshing toner for a balanced and dewy complexion.
Rice 70 Glow Milky Toner Rice 70 Glow Milky Toner
Rice 70 Glow Milky Toner 5.0
( 100 )
ANUA Rice 70 Glow Milky Toner

27,90 €

with the code

-0%

Latest lowest price: 27,90 €

(Prices incl. VAT, plus shipping)

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ANUA is more than just skincare; it's a statement for balance, purity, and conscious skin care. The Korean brand has made a name for itself worldwide by combining minimalist design with highly effective, natural ingredients. Inspired by the philosophy of “Simple but powerful,” ANUA stands for transparent formulations, gentle care, and visible results, all without unnecessary additives.
The brand became known for its iconic Heartleaf 77% Soothing Toner, considered a must-have in every K-Beauty routine. This calming essence with heartleaf extract (Houttuynia Cordata) reduces redness, strengthens the skin barrier, and ensures a clear, balanced complexion. The product range is complemented by ingredient-rich serums, moisturizing creams, and gentle cleansing products that support all skin types – from sensitive to oily.
Every ANUA formula is based on carefully selected, plant-based ingredients such as heartleaf, rice extract, ceramides, and niacinamide. The products are vegan, cruelty-free, and free from alcohol, parabens, and artificial fragrances. This creates care that is not only effective but also well-tolerated and sustainable.
With ANUA, skincare becomes a form of mindfulness, reduced to the essentials, effective in every step. The brand embodies the best of modern K-Beauty: clear skin, natural radiance, and the unmistakable “glass skin” glow that stands for freshness, calm, and self-confidence.
Discover ANUA’s most popular K-Beauty favorites at Purish now and experience how gentle Korean formulas soothe, strengthen, and make your skin glow.

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