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Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.
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Liquid Foundation
Light as a feather, perfectly covering and nourishing: The Liquid Foundation from OFRA Cosmetics leaves nothing to be desired!
Liquid Foundation
OFRA Cosmetics 5.0
( 100 )
Liquid Foundation

18,83 € 26,90 €

-30%

with the code

-30%

30ml - 627,67 €/L

Latest lowest price: 18,82 €

(Prices incl. VAT, plus shipping)

Cream beige
Your match
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Bestseller
Biotin Shampoo
A shampoo that provides stronger, longer and thicker-looking hair with every wash.
Biotin Shampoo Biotin Shampoo
Biotin Shampoo
HAIRtamin 5.0
( 100 )
Biotin Shampoo

32,90 €

with the code

-0%

207ml - 158,94 €/L

Latest lowest price: 22,90 €

(Prices incl. VAT, plus shipping)

Your match
Free shipping
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Biotin Conditioner
Ultra-moisturizing and nourishing conditioner for daily use.
Biotin Conditioner Biotin Conditioner
Biotin Conditioner
HAIRtamin 5.0
( 100 )
Biotin Conditioner

32,90 €

with the code

-0%

207ml - 158,94 €/L

Latest lowest price: 22,90 €

(Prices incl. VAT, plus shipping)

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Free shipping
Hydrating Body Spray
Perfect moisturizing care for sun-kissed skin.
Hydrating Body Spray Hydrating Body Spray
Hydrating Body Spray
The Fox Tan 5.0
( 100 )
Hydrating Body Spray

17,90 €

with the code

-0%

Latest lowest price: 15,07 €

(Prices incl. VAT, plus shipping)

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Free shipping
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Highlighter Brush
The perfect glow.
Highlighter Brush
NABLA Cosmetics 5.0
( 100 )
Highlighter Brush

11,90 €

with the code

-0%

Latest lowest price: 11,90 €

(Prices incl. VAT, plus shipping)

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Close-Up Smoothing Pressed Powder
The handy compact powder for a perfect finish.
Close-Up Smoothing Pressed Powder Close-Up Smoothing Pressed Powder
Close-Up Smoothing Pressed Powder
NABLA Cosmetics 5.0
( 100 )
Close-Up Smoothing Pressed Powder

26,90 €

with the code

-0%

11.5g - 2.339,13 €/kg

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

2 Light
Your match
Free shipping
Close-Up Baking & Setting Powder Translucent
A super light setting powder for every day.
Close-Up Baking & Setting Powder Translucent Close-Up Baking & Setting Powder Translucent
Close-Up Baking & Setting Powder Translucent
NABLA Cosmetics 5.0
( 100 )
Close-Up Baking & Setting Powder Translucent

24,90 €

with the code

-0%

30g - 830,00 €/kg

Latest lowest price: 24,90 €

(Prices incl. VAT, plus shipping)

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Cheek Shaper Brush
Contours on point!
Cheek Shaper Brush
NABLA Cosmetics 5.0
( 100 )
Cheek Shaper Brush

13,90 €

with the code

-0%

Latest lowest price: 13,90 €

(Prices incl. VAT, plus shipping)

Your match
Free shipping
Brow Divine
This eyebrow pencil ensures perfectly defined brows.
Brow Divine Brow Divine
Brow Divine
NABLA Cosmetics 5.0
( 100 )
Brow Divine

20,90 €

with the code

-0%

08ml - 261.250,00 €/L

Latest lowest price: 20,90 €

(Prices incl. VAT, plus shipping)

Mercury
Your match
Free shipping
Bonne Mine Brush
Eye-catcher in your brush collection.
Bonne Mine Brush
NABLA Cosmetics 5.0
( 100 )
Bonne Mine Brush

13,90 €

with the code

-0%

Latest lowest price: 10,24 €

(Prices incl. VAT, plus shipping)

Your match
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Clear Self Tanning Gel
Sun-kissed finish in an instant.
Clear Self Tanning Gel Clear Self Tanning Gel
Clear Self Tanning Gel
Bali Body 5.0
( 100 )
Clear Self Tanning Gel

25,90 €

with the code

-0%

400ml - 64,75 €/L

Latest lowest price: 23,31 €

(Prices incl. VAT, plus shipping)

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HA 5 Rich
A moisturizing serum with 5 forms of hyaluronic acid.
HA 5 Rich HA 5 Rich
HA 5 Rich
Geek & Gorgeous 5.0
( 100 )
HA 5 Rich

9,90 €

with the code

-0%

Latest lowest price: 9,90 €

(Prices incl. VAT, plus shipping)

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Sold out
A-Game 5
Lightweight Retinal (Vitamin A) against wrinkles - also for beginners!
A-Game 5 A-Game 5
A-Game 5
Geek & Gorgeous 5.0
( 100 )
A-Game 5

13,90 €

with the code

-0%

Latest lowest price: 13,90 €

(Prices incl. VAT, plus shipping)

Your match
Free shipping
Bestseller
Lightweight Hydrate UV Defense Lotion SPF50
An ultra-lightweight sunscreen for everyday use.
Lightweight Hydrate UV Defense Lotion SPF50 Lightweight Hydrate UV Defense Lotion SPF50
Lightweight Hydrate UV Defense Lotion SPF50
NERDS. 5.0
( 100 )
Lightweight Hydrate UV Defense Lotion SPF50

17,90 €

with the code

-100%

50ml - 358,00 €/L

Latest lowest price: 17,89 €

(Prices incl. VAT, plus shipping)

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12% Niacinamide + 1% Zinc PCA Serum
A clarifying serum that refines pores and provides a more balanced complexion.
12% Niacinamide + 1% Zinc PCA Serum 12% Niacinamide + 1% Zinc PCA Serum
12% Niacinamide + 1% Zinc PCA Serum
NERDS. 5.0
( 100 )
12% Niacinamide + 1% Zinc PCA Serum

12,90 €

with the code

-100%

30ml - 430,00 €/L

Latest lowest price: 12,90 €

(Prices incl. VAT, plus shipping)

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A-Game 20
Particularly high retinal concentration formulated in a gentle texture.
A-Game 20 A-Game 20
A-Game 20
Geek & Gorgeous 5.0
( 100 )
A-Game 20

22,90 €

with the code

-0%

30ml - 763,33 €/L

Latest lowest price: 22,90 €

(Prices incl. VAT, plus shipping)

Your match
Sold out
Jelly Joker Mini (Kürzere Haltbarkeit)
Ein sanfter, aber effektiver Jelly Cleanser.
Jelly Joker Mini (Kürzere Haltbarkeit) Jelly Joker Mini (Kürzere Haltbarkeit)
Jelly Joker Mini (Kürzere Haltbarkeit)
Geek & Gorgeous 5.0
( 100 )
Jelly Joker Mini (Kürzere Haltbarkeit)

9,90 €

with the code

-0%

50ml - 198,00 €/L

(Prices incl. VAT, plus shipping)

Your match
Sold out
enjoy tøday Vitamin C Serum
An antioxidant serum with 10% vitamin C.
enjoy tøday Vitamin C Serum enjoy tøday Vitamin C Serum
enjoy tøday Vitamin C Serum
Nø Cosmetics 5.0
( 100 )
enjoy tøday Vitamin C Serum

16,95 €

with the code

-0%

Latest lowest price: 11,53 €

(Prices incl. VAT, plus shipping)

Your match
Sold out
renew tønight Ultimate Vitamin A Cream
Gently but effectively combats the first signs of skin aging.
renew tønight Ultimate Vitamin A Cream renew tønight Ultimate Vitamin A Cream
renew tønight Ultimate Vitamin A Cream
Nø Cosmetics 5.0
( 100 )
renew tønight Ultimate Vitamin A Cream

19,95 €

with the code

-0%

Latest lowest price: 19,95 €

(Prices incl. VAT, plus shipping)

Your match
Sold out
Starter Kit
Caring set with double cleansing duo, toner and moisturizer.
Starter Kit Starter Kit
Starter Kit
ANUA 5.0
( 100 )
Starter Kit

106,97 € 112,60 €

-5%

with the code

-5%

200ml - 534,85 €/L

Latest lowest price: 106,68 €

(Prices incl. VAT, plus shipping)

Your match
Sold out
Adventure Time Tree Trunks Lip Scrub
Lip scrub for soft lips.
Adventure Time Tree Trunks Lip Scrub Adventure Time Tree Trunks Lip Scrub
Adventure Time Tree Trunks Lip Scrub
Lethal Cosmetics 5.0
( 100 )
Adventure Time Tree Trunks Lip Scrub

13,90 €

with the code

-0%

Latest lowest price: 13,90 €

(Prices incl. VAT, plus shipping)

Your match
Sold out
Ground Rice and Honey Glow Mask
Revitalizing face mask for a refined skin appearance.
Ground Rice and Honey Glow Mask Ground Rice and Honey Glow Mask
Ground Rice and Honey Glow Mask
Beauty of Joseon 5.0
( 100 )
Ground Rice and Honey Glow Mask

21,90 €

with the code

-0%

Latest lowest price: 21,90 €

(Prices incl. VAT, plus shipping)

Your match
Sold out
Glow Replenishing Rice Milk
Hydrating toner for a refined and glowy complexion.
Glow Replenishing Rice Milk Glow Replenishing Rice Milk
Glow Replenishing Rice Milk
Beauty of Joseon 5.0
( 100 )
Glow Replenishing Rice Milk

20,90 €

with the code

-0%

Latest lowest price: 20,90 €

(Prices incl. VAT, plus shipping)

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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