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Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.
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Lip Glow Oil Balm Set 2025
Three nourishing lip balms for shiny, soft lips with a hint of color.
Lip Glow Oil Balm Set 2025
Lip Glow Oil Balm Set 2025
Lumene 5.0
( 100 )
Lip Glow Oil Balm Set 2025

24,90 €

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Invisible Illumination Luminous Glow Set 2025
A radiant duo for a fresh, luminous finish.
Invisible Illumination Luminous Glow Set 2025
Invisible Illumination Luminous Glow Set 2025

34,90 €

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Cupid's Arrow - Rose Poetry Holiday Kit
Four sparkling Cupid's Arrow Shades in an elegant gift box.
Cupid's Arrow - Rose Poetry Holiday Kit
Cupid's Arrow - Rose Poetry Holiday Kit
NABLA Cosmetics 5.0
( 100 )
Cupid's Arrow - Rose Poetry Holiday Kit

58,90 €

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Lip Candy Oil - Sweet Kiss Kit
Three delicious lip oils for shiny, nourished lips.
Lip Candy Oil - Sweet Kiss Kit Lip Candy Oil - Sweet Kiss Kit
Lip Candy Oil - Sweet Kiss Kit
NABLA Cosmetics 5.0
( 100 )
Lip Candy Oil - Sweet Kiss Kit

48,90 €

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Cupid's Arrow - Cool Serenity Holiday Kit
Four sparkling Cupid's Arrow Shades in an elegant gift box.
Cupid's Arrow - Cool Serenity Holiday Kit
Cupid's Arrow - Cool Serenity Holiday Kit
NABLA Cosmetics 5.0
( 100 )
Cupid's Arrow - Cool Serenity Holiday Kit

58,90 €

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Texas Hold 'em Big Hold Hairspray
An extremely strong hairspray that provides ultimate hold, control and protection.
Texas Hold 'em Big Hold Hairspray Texas Hold 'em Big Hold Hairspray
Texas Hold 'em Big Hold Hairspray
Color Wow 5.0
( 100 )
Texas Hold 'em Big Hold Hairspray

25,83 € 36,90 €

-30%

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234ml - 110,38 €/L

Latest lowest price: 25,83 €

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Gloss Coat
A heat-activated leave-in treatment for intense shine and smooth hair.
Gloss Coat
Gloss Coat
maria nila 5.0
( 100 )
Gloss Coat

29,90 €

with the code

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200ml - 149,50 €/L

Latest lowest price: 29,90 €

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Makeup Brush Cleaner and Dryer Gift Set
A brush cleaner for clean makeup brushes in seconds.
Makeup Brush Cleaner and Dryer Gift Set
Makeup Brush Cleaner and Dryer Gift Set

39,90 €

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Cloud Shampoo
A gentle foam shampoo for fine hair.
Cloud Shampoo Cloud Shampoo
Cloud Shampoo
SHYNE 5.0
( 100 )
Cloud Shampoo

13,23 € 18,90 €

-30%

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-30%

200ml - 66,15 €/L

Latest lowest price: 13,23 €

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Cloud Conditioner
A light foam conditioner for fine hair.
Cloud Conditioner Cloud Conditioner
Cloud Conditioner
SHYNE 5.0
( 100 )
Cloud Conditioner

13,23 € 18,90 €

-30%

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200ml - 66,15 €/L

Latest lowest price: 13,23 €

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UNbrush Super Mini Keychain
A keychain version of your favorite brush!
UNbrush Super Mini Keychain UNbrush Super Mini Keychain
UNbrush Super Mini Keychain
UNbrush 5.0
( 100 )
UNbrush Super Mini Keychain

4,90 €

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Latest lowest price: 4,90 €

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Pink Burst
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UNbrush Glitter Duo Set
Ein praktisches Haarbürsten-Duo für müheloses, sanftes Entwirren.
UNbrush Glitter Duo Set UNbrush Glitter Duo Set
UNbrush Glitter Duo Set
UNbrush 5.0
( 100 )
UNbrush Glitter Duo Set

28,90 €

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Latest lowest price: 28,90 €

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Amethyst Lavender
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Detangling Hair Brush Mini
An innovative hairbrush that gently loosens knots and reduces hair breakage.
Detangling Hair Brush Mini Detangling Hair Brush Mini
Detangling Hair Brush Mini
UNbrush 5.0
( 100 )
Detangling Hair Brush Mini

13,90 €

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Latest lowest price: 13,90 €

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Amethyst
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Drawmatic Shadow
A creamy eyeshadow stick for intense color and long-lasting hold.
Drawmatic Shadow Drawmatic Shadow
Drawmatic Shadow
Mesauda Beauty 5.0
( 100 )
Drawmatic Shadow

18,90 €

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Latest lowest price: 18,89 €

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101 - Blackout
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Chrono Flawless Primer
A smoothing primer that perfects makeup for a long-lasting finish.
Chrono Flawless Primer Chrono Flawless Primer
Chrono Flawless Primer
Mesauda Beauty 5.0
( 100 )
Chrono Flawless Primer

25,90 €

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Latest lowest price: 25,90 €

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Spray Wax
Versatile styling spray for defined curls, natural waves and smooth shine.
Spray Wax
Spray Wax
maria nila 5.0
( 100 )
Spray Wax

28,90 €

with the code

-0%

200ml - 144,50 €/L

Latest lowest price: 27,90 €

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Healing Cica Oil
A light, heat-protecting hair oil treatment that adds shine and softness.
Healing Cica Oil Healing Cica Oil
Healing Cica Oil
maria nila 5.0
( 100 )
Healing Cica Oil

37,90 €

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100ml - 379,00 €/L

Latest lowest price: 36,90 €

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Lightwork Palette VII Freedom Palette
A highly pigmented palette for face and eyes.
Lightwork Palette VII Freedom Palette Lightwork Palette VII Freedom Palette
Lightwork Palette VII Freedom Palette
Danessa Myricks Beauty 5.0
( 100 )
Lightwork Palette VII Freedom Palette

166,90 €

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Art of Skin Contour Stick
Creamy contour stick with a velvety matte finish for naturally defined facial features.
Art of Skin Contour Stick
Art of Skin Contour Stick
NABLA Cosmetics 5.0
( 100 )
Art of Skin Contour Stick

25,90 €

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Latest lowest price: 25,90 €

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1 Fair - Light
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Art Of Skin Foundation Stick
Foundation stick with a nourishing formula and flawless coverage.
Art Of Skin Foundation Stick
Art Of Skin Foundation Stick
NABLA Cosmetics 5.0
( 100 )
Art Of Skin Foundation Stick

28,90 €

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Latest lowest price: 28,90 €

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NC01
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Ein rundes Dermatest-Siegel mit der Aufschrift SEHR GUT 2026 und der Website dermatest-garantie.de darunter.
Oxygen Water
Innovative toner spray for a matte and even complexion.
Oxygen Water Oxygen Water
Oxygen Water
MERME 5.0
( 100 )
Oxygen Water

7,90 €

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Latest lowest price: 7,90 €

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The Conjuring Eyeliner Stamps
A double-ended eyeliner with brush and stamp.
The Conjuring Eyeliner Stamps
The Conjuring Eyeliner Stamps
Lethal Cosmetics 5.0
( 100 )
The Conjuring Eyeliner Stamps

12,90 €

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3g - 4.300,00 €/kg

Latest lowest price: 12,90 €

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Black Mass
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The Conjuring Blood Drop Primer
A transparent primer with red capsules.
The Conjuring Blood Drop Primer
Lethal Cosmetics 5.0
( 100 )
The Conjuring Blood Drop Primer

16,90 €

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30ml - 563,33 €/L

Latest lowest price: 16,89 €

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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