Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.

Your match

Bestseller

An ultra light spray for curly hair.

Color Wow

5.0

( 100 )

Dream Coat For Curly Hair

33,90 €

with the code

-0%

200ml - 169,50 €/L

Latest lowest price: 33,90 €

(Prices incl. VAT, plus shipping)

Your match

No more food babies!

HAIRtamin

5.0

( 100 )

BLOATamin™ 1 Month

24,90 €

with the code

-0%

24,90 € each

Latest lowest price: 24,90 €

(Prices incl. VAT, plus shipping)

Your match

With this shiny highlighter you will shine like the sun!

NABLA Cosmetics

5.0

( 100 )

Skin Glazing

24,90 €

with the code

-0%

6.5g - 3.830,77 €/kg

Latest lowest price: 24,90 €

(Prices incl. VAT, plus shipping)

Ozone

Your match

New

Silky formula for a sunkissed look.

NABLA Cosmetics

5.0

( 100 )

Angel Aura Bronze

31,90 €

with the code

-100%

30ml - 1.063,33 €/L

Latest lowest price: 31,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Provide relief from redness and irritation.

SKIN1004

5.0

( 100 )

Madagascar Centella Quick Calming Pad

25,11 €

with the code

-10%

130ml - 193,15 €/L

Original price: ~~27,90 €~~ -10%

Latest lowest price: 27,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Repairing trio for brittle and damaged hair.

maria nila

5.0

( 100 )

Structure Repair Beauty Bag 2025

57,90 €

with the code

-0%

680ml - 85,15 €/L

Latest lowest price: 57,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Care trio for defined and smooth curls.

maria nila

5.0

( 100 )

Coils & Curls Beauty Bag 2025

65,90 €

with the code

-0%

480ml - 137,29 €/L

Latest lowest price: 65,90 €

(Prices incl. VAT, plus shipping)

Your match

Long-lasting texture for creative looks.

Lethal Cosmetics

5.0

( 100 )

Adventure Time Liquid Eyeliner

13,90 €

with the code

-0%

2ml - 6.950,00 €/L

Latest lowest price: 13,90 €

(Prices incl. VAT, plus shipping)

Ice King

Your match

Adventure Time Lady Rainicorn Highlighter

Iridescent highlighter for a magical glow.

Lethal Cosmetics

5.0

( 100 )

Adventure Time Lady Rainicorn Highlighter

20,90 €

with the code

-0%

4.5g - 4.644,44 €/kg

Latest lowest price: 20,90 €

(Prices incl. VAT, plus shipping)

Your match

Spacious cosmetic bag with a cool look.

Lethal Cosmetics

5.0

( 100 )

Adventure Time Jake Makeup Bag

24,90 €

with the code

-0%

24,90 € each

Latest lowest price: 24,90 €

(Prices incl. VAT, plus shipping)

Your match

Creamy blush texture for a radiant, flawless finish.

Lethal Cosmetics

5.0

( 100 )

Adventure Time Blush

14,90 €

with the code

-0%

5g - 2.980,00 €/kg

Latest lowest price: 14,90 €

(Prices incl. VAT, plus shipping)

Princess Bubblegum

Your match

New

Revitalizing face mask for a refined skin appearance.

Beauty of Joseon

5.0

( 100 )

Ground Rice and Honey Glow Mask

21,90 €

with the code

-100%

150g - 146,00 €/kg

Latest lowest price: 21,90 €

(Prices incl. VAT, plus shipping)

Your match

Special volume conditioner for smooth and strengthened hair.

OLAPLEX

5.0

( 100 )

N°5 FINE Bond Maintenance Conditioner

31,90 €

with the code

-0%

250ml - 127,60 €/L

Latest lowest price: 31,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Provides moisture and gives a glossy look.

Lumene

5.0

( 100 )

Lip Glow Oil Balm

12,25 €

with the code

-5%

6ml - 2.041,67 €/L

Original price: ~~12,90 €~~ -5%

Latest lowest price: 12,90 €

(Prices incl. VAT, plus shipping)

Sugar

Your match

SALE

Madagascar Centella Hyalu-Cica Silky-Fit Sun Stick

Light texture for effective UV protection.

SKIN1004

5.0

( 100 )

Madagascar Centella Hyalu-Cica Silky-Fit Sun Stick

20,72 €

with the code

-20%

20g - 1.036,00 €/kg

Original price: ~~25,90 €~~ -20%

Latest lowest price: 25,90 €

(Prices incl. VAT, plus shipping)

Your match

Stunning eyeshadow palette with the perfect nude shades.

LH Cosmetics

5.0

( 100 )

Boring Nude Palette

48,90 €

with the code

-0%

5.8g - 8.431,03 €/kg

Latest lowest price: 48,90 €

(Prices incl. VAT, plus shipping)

Your match

Das Produkt, das OLAPLEX berühmt gemacht hat!

OLAPLEX

5.0

( 100 )

N°3 Hair Perfector Travel Size

14,95 €

with the code

-100%

30ml - 498,33 €/L

Latest lowest price: 14,95 €

(Prices incl. VAT, plus shipping)

Your match

Hydrates the skin and reduces the first signs of aging.

Transparent Lab

5.0

( 100 )

Vitamin Enriched Body Lotion

26,90 €

with the code

-0%

400ml - 67,25 €/L

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

Versatile colors in beautiful pastel shades.

Danessa Myricks Beauty

5.0

( 100 )

Colorfix Pastels

28,90 €

with the code

-0%

10ml - 2.890,00 €/L

Latest lowest price: 24,61 €

(Prices incl. VAT, plus shipping)

Bunny

Your match

Your secret weapon for long-lasting volume.

Color Wow

5.0

( 100 )

Raise The Root Thicken & Lift Spray

27,90 €

with the code

-0%

150ml - 186,00 €/L

Latest lowest price: 27,90 €

(Prices incl. VAT, plus shipping)

Your match

A powerful anti-frizz treatment for soft and smooth hair.

Color Wow

5.0

( 100 )

Dream Coat Extra Strength

40,90 €

with the code

-0%

200ml - 204,50 €/L

Latest lowest price: 40,90 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

The primer serum with a nourishing effect.

NABLA Cosmetics

5.0

( 100 )

Angel Aura

31,90 €

with the code

-0%

30ml - 1.063,33 €/L

Latest lowest price: 31,90 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

Lip Liner for the ideal lip volume.

NABLA Cosmetics

5.0

( 100 )

Close-Up Lip Shaper

17,90 €

with the code

-0%

1.12g - 15.982,14 €/kg

Latest lowest price: 17,89 €

(Prices incl. VAT, plus shipping)

Naked #1

Your match

SALE

Your ultimate SPF routine for summer.

PURISH

5.0

( 100 )

PURISH Summer Bag 2025 - SPF Routine

69,90 €

with the code

-29%

Original price: ~~98,50 €~~ -29%

Latest lowest price: 69,90 €

(Prices incl. VAT, plus shipping)

1 … 3 4 5 6 7

Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

End of Summer Sale

New & Trending 🔥

Make-up

Trending Brands

Complexion

Eyes

Lips

Brushes & Tools

Skincare

Trending Brands

Face Cleansing

Skincare

Ingredients

Supplements

Body

Trending Brands

Tanning & Suncare

Body Care

Hair

Trending Brands

Hair Cleansing

Hair Care

Hair Styling

Your cart

Trends

Beauty trends: The most hyped products from TikTok & Co.

5 beautiful make-up trends

6 innovative skincare trends

2 hyped body care trends

4 hair trends for magical looks