ABOUT US

Here we answer all your questions about PURISH .

Our Mission

Our mission at PURISH is to bring innovative beauty products directly to you, both through our online shop and offline through our partners. You benefit from direct access to brands, some of which you can only buy exclusively from us.

We attach great importance to excellent customer service, a carefully selected product portfolio and smooth delivery from our own warehouse.

You are our focus. Through continuous innovation and high quality standards, we ensure that you always get the best brands and the latest products from us. We use every piece of feedback you give us to design the shop according to your wishes and to only offer the hottest brands.

Berlin Office & Warehouse

DE & EU as main markets

1 million+ orders

10k+ 5-star reviews

50 team members

Who is behind PURISH?

Lucas and Philipp founded PURISH together in Berlin in 2017. The initial goal was to import individual exciting beauty brands from abroad to Germany and sell them to the community here.

Over the last few years, this initial plan has developed into a team of over 50 people, all of whom share the common goal of finding new, exciting brands for you every day and bringing them to Germany.

Over time

From a 2-person business to a team of over 50 people and over 1,000,000 orders. Learn more about the beginnings of PURISH from 2017 to today.

The journey begins

PURISH took its first steps in the small room of a university in Berlin.

Small Steps

It took a full two months until we placed our first order through the online shop. At that time, we still took all orders to the DHL drop-off point ourselves.

Images for Emotions

From the very beginning, we placed great importance on the representation of our brand partners in the shop. The first photo shoots took place in our office.

Growing with the Community

Through events and master classes, we can continually exchange ideas directly with our community and gain shared experiences.

Step by Step

From shipping from the office to your first own warehouse: With ever-increasing sales figures, moving to a new warehouse is inevitable.

Creativity needs space

As our sales increase, so does our desire to create our own content. With our own studio, we have every opportunity to do so.

Project: Summer Bag

We are always working on joint projects with our community - one result of this is the Summer Bag, which has been available in a new version in our shop every year since 2021.

No wishes left unfulfilled

The Advent calendar is also a project that arose from the demand and interest of our community. Exciting beauty products in a beautiful calendar.

Full reception

As the tasks grow, so do the opportunities. For some time now, we have been working on the concept of making products even more widely available to our community. The result: PURISH is also becoming a B2B dealer.

Geek & Gorgeous x DM

A first major success of this B2B orientation is the collaboration between Geek & Gorgeous and dm, where we take over the complete communication and implementation of the offline launch.

pop-up store

In addition to our online shop, we are always planning exciting events. One of them is "PURISH - the store" on Kurfürstendamm in Berlin. Together with star hairdresser Shan Rahimkhan, we launched the pop-up store in 2022. The idea - to make the mostly exclusive products tangible for the first time.

Campaigns & Shootings

Great photos and inspiring content were very important to us from the start, so that we can present our products to you in a particularly beautiful way. This has taken us to the most amazing places for our shoots: from Ibiza to Marrakesh to Tulum.

On Instagram (@purishcom) you can look behind the scenes of our campaigns and shootings and get exclusive insights into our work.