Privacy Policy
The protection of your data is important to us!
Looking good on the outside, secure on the inside!
You come first with us—not only when it comes to our service and the products we have selected exclusively for you but also in protecting your personal data. Therefore, we offer you:
You have the choice,
WHAT we store about you,
HOW and WHEN we may contact you. And if you ever need a break from us, we'll make that possible—we'll delete your data as soon as you wish!
At PURISH, we are dedicated to ensuring the highest possible level of data protection at all times. Since we are on the internet every day ourselves, we know how important data privacy is, not only for us but also for you! If you have any questions regarding data protection on our website, you can contact us anytime at the following email address:
As PURISH GmbH, we commit to being your data controller for all our services, ensuring the highest level of data protection. We only collect data from you that we need to provide ideal service. Here's why we collect specific data:
Your Name and Contact Details
- Shipping of Your Purchase: Without your name and address, it is impossible for us to send your order. We need these details to ship your package quickly and accurately.
- Sending Service Notifications or Information by Email or Newsletter, e.g., updates about your orders: We use your data to keep you informed about offers, products, and new brands.
- Fraud Prevention: To ensure your data is used only by you and that you remain clearly identifiable.
- Advertisements on the Internet: To ensure you only see ads from us that suit your preferences.
- Personalized Service: To fulfill your wishes and keep you updated with the latest information.
Your Gender
- Personal Address: To send you personalized messages tailored specifically to you.
Your Payment Information
- Payment and Refunds: We need your payment details for a smooth purchase or a refund if you don't like a product.
- Prevent and Detect Fraud: Your account data is secured to prevent unauthorized use. Rest assured, the CVV security code is never saved during credit card transactions.
Your Contact History
- Providing Customer Service and Support: We store your contact history to provide you with the best possible service.
Your Order History and Saved Items
- Selling You Products: We save your order information to allow you to purchase items in your shopping cart.
- Providing Customer Service and Handling Returns: We need to know which products your inquiries are about to help you more efficiently.
Your Responses to Sweepstakes and Promotions
- Administering Sweepstakes or Promotions: If we can't use your data, you won't be able to win!
Data About Your Phone or Laptop and Usage of Our Website
- Better Understanding of Your Purchase: To tailor future offers and product suggestions to your needs.
- Protecting Our Website: We store data such as your IP address and device information to understand how our site is used.
Marketing Communications
If you have given your consent, we will send you marketing communications by email to keep you informed about offers and to help you find and see our products. You can unsubscribe from receiving marketing communications by:
- Clicking on the "unsubscribe" link provided in every email
- Contacting our customer service
Once you have taken this step, we will update your profile to ensure you no longer receive marketing communications. If you opt-out of receiving marketing communications, we will still send you service-related communications.
Ads by PURISH
We also place online advertisements to keep you informed about offers and to help you find and see our products.
To ensure you don't forget about us and always stay updated, we send you not only personalized messages but also show you relevant banners and ads. For this purpose, we collaborate with various marketing networks and service providers, using pixels, ad tags, cookies, and tools like Facebook Custom Audiences.
These ads are based on the content you have already viewed, products you added to your cart, or search queries you made with us.
Your Data and Countries Outside Europe
Since we provide shipping to selected countries in Europe, it is self-evident that you can request the deletion, modification, or inquiry of customer data collected from these countries at any time.
Preservation of Your Information
We retain your data only as long as you wish to be a customer with us. Therefore, we delete it after three years if you have not made a purchase with us during this period. Simply contact our customer service to request deletion of your data. If it is reasonably necessary or required to comply with any legal or regulatory obligations, resolve disputes, prevent fraud and abuse, or enforce our terms of service, we may retain some of your information even after you have closed your account or it is no longer needed to offer you our services.
Your Rights
As a data subject, you have the following rights:
- According to Article 15 GDPR, the right to request information about your personal data processed by us to the extent specified therein;
- According to Article 16 GDPR, the right to request the immediate correction of incorrect or incomplete personal data stored by us;
- According to Article 17 GDPR, the right to request the deletion of your personal data stored by us, unless further processing is necessary for the exercise of the right to freedom of expression and information, to comply with a legal obligation, for reasons of public interest, or to assert, exercise, or defend legal claims;
- According to Article 18 GDPR, the right to request the restriction of the processing of your personal data insofar as the accuracy of the data is disputed by you, the processing is unlawful but you refuse its deletion, we no longer need the data but you need it to assert, exercise, or defend legal claims, or you have objected to the processing in accordance with Article 21 GDPR;
- According to Article 20 GDPR, the right to receive your personal data that you have provided to us in a structured, commonly used, and machine-readable format or to request the transfer to another controller;
- According to Article 77 GDPR, the right to lodge a complaint with a supervisory authority. Generally, you can contact the supervisory authority of your usual place of residence or workplace or our company headquarters.
If you have questions about the collection, processing, or use of your personal data, information, correction, restriction, or deletion of data, and revocation of consent given or objection to a specific use of data, please contact us directly using the contact details in our imprint.
Changes to Your Data Privacy
We regularly update this page to keep you informed about how we process your data. If we make any significant changes, we will notify you on the website or by other means, such as an email message, so you can review the changes before continuing to use PURISH.
Cookies
We use cookies on our website to make your visit attractive and to enable the use of certain functions. In our privacy policy you find further information about cookies.
How to Contact Us
Your feedback is very important to us!
If you have any further questions, please feel free to contact us at any time using the following email address: meinedaten@purish.com
Or if you no longer want us to use your data.
Alternatively, you can also contact our customer service or send us a message by mail to the following address:
PURISH GmbH
Alt-Moabit 90
10559 Berlin
Germany
We appreciate your interest in our website. Protecting your privacy is very important to us. Below, we provide you with detailed information on how we handle your data.
Storage of Access Data in Server Log Files
You can visit our website without providing any personal information. We only store access data in so-called server log files, such as the name of the requested file, the date and time of access, the amount of data transferred, and the requesting provider. This data is evaluated solely to ensure a trouble-free operation of the site and to improve our services and does not allow us to draw any conclusions about your identity.
Data Collection and Use for Contract Processing and Account Setup
We collect personal data when you voluntarily provide it to us in the course of your order, when contacting us (e.g., via contact form or email), or when creating a customer account. The data collected is indicated in the respective input forms. We use the data you provide for contract processing and to handle your inquiries. After the complete execution of the contract or deletion of your customer account, your data will be blocked for further use and deleted after the expiration of tax and commercial retention periods, unless you have expressly consented to further use of your data or we reserve the right to use your data for purposes permitted by law and about which we inform you below. Deletion of your customer account is possible at any time and can be done either by sending a message to the contact option described below or via a designated function in the customer account.
Data Transfer for Contract Fulfillment
For the fulfillment of the contract, we transfer your data to the shipping company entrusted with the delivery, to the extent that this is necessary for the delivery of the ordered goods. Depending on which payment service provider you select in the ordering process, we transfer the payment data collected for this purpose to the credit institution commissioned with the payment and, if applicable, to payment service providers commissioned by us or to the selected payment service. In some cases, the selected payment service providers collect this data themselves if you create an account with them. In this case, you must log in to the payment service provider with your access data during the ordering process. In this respect, the privacy policy of the respective payment service provider applies.
Use of Data When Signing Up for the Email Newsletter
If you sign up for our newsletter, we use the necessary or separately provided data to regularly send you our email newsletter in accordance with your consent. You can unsubscribe from the newsletter at any time by sending a message to the contact option described below or via a link provided in the newsletter.
Use of Data for Email Advertising Without Newsletter Subscription and Your Right to Object
If we receive your email address in connection with the sale of a product or service and you have not objected, we reserve the right to regularly send you offers on similar products, such as those already purchased, from our range by email. You can object to this use of your email address at any time by sending a message to the contact option described below or via a designated link in the advertising email, without incurring any costs other than the transmission costs according to the basic rates.
Rewards Program for Loyalty Points, Reviews, and Instagram
If you participate in our loyalty points program "PURISH Club," you register with the Yotpo app, which we have linked with our shop. Yotpo is an app developed by Yotpo, Inc., 400 Layette Street, 4th Floor, New York, NY 10003. The Swell app collects information about you as part of the "PURISH Club" rewards program when you register for an account, create or modify your profile, and make settings. This information may include your name, last name, email address, and other information. For example, you provide your information when you leave a public review for a product. Your name, profile picture, and review text are made public. You can edit your display name, profile picture, personal information, birth date, and other profile information displayed in the app services. This information is handled according to the EU-US and Swiss-US Privacy Shield Frameworks, as determined by the US Department of Commerce in relation to the transfer of personal data from the EU and Switzerland to the USA. For questions, you can contact privacy@yotpo.com at any time.
The legal basis for this data processing is Article 6(1)(f) GDPR. The data is deleted when the purpose of the processing ceases.
Further information can be found in Yotpo's privacy policy at https://www.yotpo.com/privacy-policy/
Credit Check and Scoring When Choosing BillSAFE (PayPal Invoice Purchase)
If you choose the "invoice purchase" payment method via PayPal's BillSAFE service (www.billsafe.de), you will be asked during the order process to consent to the transfer of data required for payment processing and for identity and credit checks to PayPal. If you provide your consent, these data will be transmitted to PayPal. For identity and credit checks, PayPal or PayPal's partner companies may transfer data to credit agencies and receive information about your creditworthiness based on mathematical and statistical processes, which may include address data. Detailed information on this process and the credit agencies involved can be found in PayPal's privacy policy, accessible at:
https://www.billsafe.de/privacy-policy/buyer
You can revoke your consent to PayPal at any time. However, PayPal may still be authorized to process, use, and transmit your personal data to the extent necessary for the contractual settlement of payments, as required by law, or ordered by a court or an authority.
Use of Cookies
We use cookies on our website to make your visit more attractive and to enable the use of certain functions. Cookies are small text files that are stored on your device. Some cookies are deleted at the end of your browser session (so-called session cookies), while others remain on your device to recognize your browser when you next visit (persistent cookies). You can set your browser to inform you about the use of cookies and decide individually whether to accept them or to exclude them for certain cases or in general. Not accepting cookies may limit the functionality of our website.
Use of Google (Universal) Analytics for Web Analysis
This website uses Google (Universal) Analytics, a web analytics service provided by Google Inc. (www.google.de). Google (Universal) Analytics uses methods that allow an analysis of your website usage, such as "cookies," text files stored on your computer. The information generated about your use of this website is generally transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, your IP address is truncated within the member states of the European Union or other contracting states of the European Economic Area Agreement. Only in exceptional cases is the full IP address transmitted to a Google server in the USA and shortened there. The anonymized IP address transmitted by your browser as part of Google Analytics is not merged with other Google data.
You can prevent the collection of data generated by the cookie related to your website usage (including your IP address) by Google, as well as the processing of this data by Google, by downloading and installing the browser plugin available at: http://tools.google.com/dlpage/gaoptout?hl=en. Alternatively, you can click on this link to prevent data collection by Google Analytics on this website in the future. An opt-out cookie will be placed on your device. If you delete your cookies, you must click the link again.
Use of etracker for Web Analysis
This website uses technology from etracker GmbH (www.etracker.com) to collect and store data, from which user profiles are created using pseudonyms. These user profiles are used to analyze visitor behavior and to improve and tailor our services. Cookies may be used for this purpose. These are small text files that are stored locally on the visitor's device, making it possible to recognize the browser upon the next visit. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without explicit consent. You can object to data collection and storage at any time with effect for the future by clicking on this link.
After your objection, an opt-out cookie will be set on your device. If you delete your cookies, you must click the link again.
Use of Mouseflow for Web Analysis
This website uses technology from Mouseflow ApS (https://mouseflow.de) to collect and store data, from which user profiles are created using pseudonyms. These user profiles are used to analyze visitor behavior and to improve and customize our services. Cookies may be used for this purpose. These are small text files that are stored locally on the visitor's device, making it possible to recognize the browser upon the next visit. The pseudonymized user profiles are not merged with personal data about the bearer of the pseudonym without explicit consent.
You can object to data collection and storage at any time with effect for the future.
Review Reminder by Trusted Shops
If you have explicitly consented to this during or after your order by activating a checkbox or clicking a corresponding button, we will forward your email address to Trusted Shops GmbH, Subbelrather Str. 15c, 50823 Cologne (www.trustedshops.de), so that they can remind you by email to submit a review of your order. You can revoke this consent at any time by sending a message to the contact option described below or directly to Trusted Shops.
Right to Information and Contact Option
You have the right to free information about your stored personal data as well as a right to correction, blocking, or deletion of these data. For questions about data collection, processing, or use of your personal data, for information, correction, blocking, or deletion of data as well as for revocation of consent or objection to a specific use of data, please contact us directly using the contact details in our imprint.