Trends

Discover the hottest trends in the beauty world! Get inspired by our hand-picked products to take your beauty routine to the next level.

SALE

Bestseller

A highly concentrated, leave-in styling cream for well-groomed hair without frizz!

OLAPLEX

N°6 Bond Smoother

22,43 € ~~29,90 €~~

with the code

-25%

100ml - 224,30 € / l

(Prices incl. VAT, plus shipping)

SALE

Nourishing essence from snail slime filtrate.

Cosrx

Advanced Snail 96 Mucin Power Essence

15,48 € ~~25,90 €~~

with the code

-40%

100ml - 154,80 € / l

(Prices incl. VAT, plus shipping)

SALE

A high quality powder puff.

LH Cosmetics

The Powder Puff

9,03 € ~~12,90 €~~

with the code

-30%

(Prices incl. VAT, plus shipping)

SALE

Bestseller

The care mask for damaged hair.

OLAPLEX

N°8 Bond Intense Moisture Mask

22,43 € ~~29,90 €~~

with the code

-25%

100ml - 224,30 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Less sun, more tan - with the Rapid Elixir this is no longer a problem!

The Fox Tan

Rapid Tanning Elixir

ab 10,95 € ~~21,90 €~~

with the code

-50%

120ml - 91,25 € / l

(Prices incl. VAT, plus shipping)

New

Creamy textures with a unique finish.

NABLA Cosmetics

Cupid's Holidays Set - Fireworks

38,90 €

with the code

-100%

2,4g - 16.208,33 € / kg

(Prices incl. VAT, plus shipping)

New

Irresistible lip oil with a fruity scent.

NABLA Cosmetics

Lip Candy Oil

22,90 €

with the code

-100%

4,5ml - 5.088,89 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Yummy Skin Blurring Balm Powder Lowlighter

Creamy formula for beautiful, radiant results.

Danessa Myricks Beauty

Yummy Skin Blurring Balm Powder Lowlighter

ab 16,45 € ~~32,90 €~~

with the code

-50%

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Includes 10 neutral, versatile shades.

Danessa Myricks Beauty

Groundwork Palette - Blooming Romance

58,73 € ~~83,90 €~~

with the code

-30%

26g - 2.258,85 € / kg

(Prices incl. VAT, plus shipping)

SALE

An ultra-hydrating leave-on mask.

Skintegra

Hyperdew

19,92 € ~~24,90 €~~

with the code

-20%

50ml - 398,40 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

An ultra light spray for curly hair.

Color Wow

Dream Coat For Curly Hair

25,52 € ~~31,90 €~~

with the code

-20%

200ml - 127,60 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Your tanning accelerator for super fast tanning results.

The Fox Tan

Rapid Tanning Mist

10,45 € ~~20,90 €~~

with the code

-50%

120ml - 87,08 € / l

(Prices incl. VAT, plus shipping)

SALE

An extra gentle day cream that nourishes and protects your skin.

Skintegra

Cica-Cera

19,12 € ~~23,90 €~~

with the code

-20%

50ml - 382,40 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

Great beauty calendar for the Advent season.

Essence

make my heart sparkle Advent Calendar

32,90 € ~~34,99 €~~

with the code

-6%

(Prices incl. VAT, plus shipping)

SALE

Is your body marked by rough, dry and uneven skin? Not anymore!

Paula's Choice

2% BHA Body Spot Exfoliant

30,40 € ~~38,00 €~~

with the code

-20%

210ml - 144,76 € / l

(Prices incl. VAT, plus shipping)

SALE

Take care of your skin with SPF 50.

Bondi Sands

SPF50 + Lotion Fragrance Free

6,36 € ~~15,90 €~~

with the code

-60%

150ml - 42,40 € / l

(Prices incl. VAT, plus shipping)

SALE

With this foundation your skin looks delicious!

Danessa Myricks Beauty

Yummy Skin Serum Foundation

ab 22,95 € ~~45,90 €~~

with the code

-50%

25ml - 918,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

A light moisturizer for blemished or acne-sensitive skin.

Paula's Choice

Clear Moisturizer SPF30

36,00 € ~~45,00 €~~

with the code

-20%

60ml - 600,00 € / l

(Prices incl. VAT, plus shipping)

SALE

Nourishes and ensures a sun-kissed complexion.

The Fox Tan

Gradual Self-Tan Face Serum

12,45 € ~~24,90 €~~

with the code

-50%

100ml - 124,50 € / l

(Prices incl. VAT, plus shipping)

SALE

Bestseller

A powerful anti-frizz treatment for soft and smooth hair.

Color Wow

Dream Coat Extra Strength

31,12 € ~~38,90 €~~

with the code

-20%

200ml - 155,60 € / l

(Prices incl. VAT, plus shipping)

New

Gift set with three variants of the best-selling oil.

NUXE

Huile Prodigieuse® Minis Gift Set 2024

12,90 €

with the code

-100%

30ml - 430,00 € / l

(Prices incl. VAT, plus shipping)

New

Bestseller

Advent Calendar 2024 – 24 Nordic Beauty Secrets

24 luxurious surprises for a magical Christmas season.

Lumene

Advent Calendar 2024 – 24 Nordic Beauty Secrets

99,90 €

with the code

-100%

(Prices incl. VAT, plus shipping)

SALE

Bestseller

A volumizing blow-dry spray for ultra-soft, shiny hair.

OLAPLEX

Volumizing Blow Dry Mist

22,43 € ~~29,90 €~~

with the code

-25%

150ml - 149,53 € / l

(Prices incl. VAT, plus shipping)

Bestseller

Your PURISH travel companion.

PURISH

Limited Edition Summer Bag

29,90 €

with the code

-100%

(Prices incl. VAT, plus shipping)

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's makeup or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-makeup make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety Cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry makeup look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

NABLA Cosmetics
Danessa Myrick's Beauty
Catrice Cosmetics
LH Cosmetics
Glamlite Cosmetics

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

Geek & Gorgeous
Transparent Lab
Acnemy
Paula’s Choice
Nø Cosmetics

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with Self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more Personal care products from Top brands, like for example:

Bali Body
Loving Tan
Bondi Sands
The Fox Tan
NUXE

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

OLAPLEX
HAIRtamin
ColorWow
FEKKAI
Hairburst

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Trending Brands

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Body Care

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Trending Brands

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Hair Care

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Trends

Beauty trends: The most hyped products from TikTok & Co.

5 beautiful make-up trends

6 innovative skincare trends

2 hyped body care trends

4 hair trends for magical looks