Buy the most hyped products of 2025 online

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New

A highly pigmented eyeshadow palette, inspired by the dangerous beauty of poisonous cold-blooded animals.

Lethal Cosmetics

5.0

( 100 )

Serpentine Palette

48,90 €

with the code

-0%

Latest lowest price: 48,90 €

(Prices incl. VAT, plus shipping)

Your match

Innovative toner spray in a value pack.

MERME

5.0

( 100 )

Oxygen Water 4-Week Set

28,90 €

with the code

-0%

Latest lowest price: 25,86 €

(Prices incl. VAT, plus shipping)

Your match

Innovative toner spray for a matte and even complexion.

MERME

5.0

( 100 )

Oxygen Water

7,90 €

with the code

-0%

Latest lowest price: 7,07 €

(Prices incl. VAT, plus shipping)

Your match

SALE

For gentle hair styling – for all hair types.

STYLPRO

5.0

( 100 )

Red & Infrared Thermal Brush

56,02 € ~~65,90 €~~

-15%

with the code

-15%

Latest lowest price: 65,90 €

(Prices incl. VAT, plus shipping)

Your match

Light texture with high sun protection.

Bondi Sands

5.0

( 100 )

SPF 50+ Everyday Body Lotion

12,90 €

with the code

-0%

Latest lowest price: 9,51 €

(Prices incl. VAT, plus shipping)

Your match

Beautiful tan in just two hours.

Loving Tan

5.0

( 100 )

2 HR Express Tanning Lotion

35,90 €

with the code

-0%

Latest lowest price: 35,90 €

(Prices incl. VAT, plus shipping)

medium

Your match

Innovative sun protection with moisturizing effect.

Beauty of Joseon

5.0

( 100 )

Relief Sun Aqua Fresh Rice + B5 SPF 50+

21,90 €

with the code

-0%

Latest lowest price: 21,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Irresistible lip oil with a fruity scent.

NABLA Cosmetics

5.0

( 100 )

Lip Candy Oil

ab 16,03 € ~~22,90 €~~

-30%

with the code

-30%

4.5ml - 3.562,22 €/L

Latest lowest price: 22,90 €

(Prices incl. VAT, plus shipping)

Honey

Your match

Purifying facial mask that fights all types of impurities.

Acnemy

5.0

( 100 )

Zitmask

14,90 €

with the code

-0%

Latest lowest price: 14,90 €

(Prices incl. VAT, plus shipping)

Your match

Bestseller

A nourishing spray mist for an evenly tanned complexion.

Bali Body

5.0

( 100 )

Face Tan Mist

ab 20,90 €

with the code

-0%

Latest lowest price: 0,00 €

(Prices incl. VAT, plus shipping)

100ml

Your match

SALE

NORDIC HYDRA [LAHDE] Arctic Aqua Foaming Cleanser

A gentle cleansing foam that leaves your skin feeling smooth.

Lumene

5.0

( 100 )

NORDIC HYDRA [LAHDE] Arctic Aqua Foaming Cleanser

9,03 € ~~12,90 €~~

-30%

with the code

-30%

150ml - 60,20 €/L

Latest lowest price: 9,51 €

(Prices incl. VAT, plus shipping)

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Bestseller

An exfoliant that gives your skin a healthy glow.

Geek & Gorgeous

5.0

( 100 )

Calm Down

ab 9,90 €

with the code

-0%

Latest lowest price: 9,90 €

(Prices incl. VAT, plus shipping)

100 ml

Your match

Bestseller

This eye serum soothes all day long.

Transparent Lab

5.0

( 100 )

De-Bloat Soothing Eye Serum

14,90 €

with the code

-0%

Latest lowest price: 14,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

Extreme volume meets extra precise definition.

NABLA Cosmetics

5.0

( 100 )

Vicious™ Mascara

18,83 € ~~26,90 €~~

-30%

with the code

-30%

10ml - 1.883,00 €/L

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

Your match

SALE

Bestseller

Lip Liner for the ideal lip volume.

NABLA Cosmetics

5.0

( 100 )

Close-Up Lip Shaper

ab 12,53 € ~~17,90 €~~

-30%

with the code

-30%

1.12g - 11.187,50 €/kg

Latest lowest price: 17,89 €

(Prices incl. VAT, plus shipping)

Nude #1

Your match

Bestseller

Gives you a natural looking, sexy tan in minutes.

Loving Tan

5.0

( 100 )

Bronzing Mousse

35,90 €

with the code

-0%

Latest lowest price: 35,90 €

(Prices incl. VAT, plus shipping)

Dark

Your match

New

A nourishing lip duo that combines moisture, shine and comfort.

Mesauda Beauty

5.0

( 100 )

THE HYDRAMORPHOSIS TWIN SET

26,90 €

with the code

-0%

Latest lowest price: 26,90 €

(Prices incl. VAT, plus shipping)

Your match

New

An elegant duo for expressive eyes.

Mesauda Beauty

5.0

( 100 )

THE GLAM FEMULINE

22,90 €

with the code

-0%

Latest lowest price: 22,90 €

(Prices incl. VAT, plus shipping)

Your match

New

A luxurious lip duo for an elegant finish.

Mesauda Beauty

5.0

( 100 )

CULT CREAMY LIP KIT

19,90 €

with the code

-0%

Latest lowest price: 19,89 €

(Prices incl. VAT, plus shipping)

Your match

New

Three nourishing lip balms for shiny, soft lips with a hint of color.

Lumene

5.0

( 100 )

Lip Glow Oil Balm Set 2025

24,90 €

with the code

-0%

Latest lowest price: 24,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Invisible Illumination Luminous Glow Set 2025

A radiant duo for a fresh, luminous finish.

Lumene

5.0

( 100 )

Invisible Illumination Luminous Glow Set 2025

34,90 €

with the code

-0%

Latest lowest price: 34,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Four sparkling Cupid's Arrow Shades in an elegant gift box.

NABLA Cosmetics

5.0

( 100 )

Cupid's Arrow - Rose Poetry Holiday Kit

58,90 €

with the code

-0%

Latest lowest price: 58,90 €

(Prices incl. VAT, plus shipping)

Your match

New

Three delicious lip oils for shiny, nourished lips.

NABLA Cosmetics

5.0

( 100 )

Lip Candy Oil - Sweet Kiss Kit

48,90 €

with the code

-0%

Latest lowest price: 48,90 €

(Prices incl. VAT, plus shipping)

Your match

A matte lipstick with personalized engraving.

Lethal Cosmetics

5.0

( 100 )

The Conjuring Matte Lipsticks

17,90 €

with the code

-0%

Latest lowest price: 16,96 €

(Prices incl. VAT, plus shipping)

Annabele's Curse

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Beauty trends: The most hyped products from TikTok & Co.

Beauty products and new hacks can go viral overnight, especially on TikTok. Whether it's make-up or skincare, you probably only know some products because they became known through social media.

5 beautiful make-up trends

Especially the eyebrows have been in the spotlight recently with the well-known fluffy brows trend. The eyebrows are brushed upwards and fixed - the goal is a look like you've just had a brow lift. With brow lifting sets for home, this can even be achieved for a longer period of time.

If you don't want to commit to the look for a long time, you can use long-lasting eyebrow gels, special soap for the eyebrows and wax. This will wonderfully emphasize the natural look of the eyebrows.

Today, it's all about naturalness: With the no-make-up make-up look, you can conceal slight imperfections and emphasize your natural beauty without digging too deep into your cosmetic bag.

And above all, it can be glowy! Mattifying powder is out for now, we use products that make our complexion glow. It can also be pink and strawberry-colored with Strawberry Make-up. A velvety cream or liquid blush adds color to the complexion and can also be dabbed onto the lips. A few more fake freckles and the strawberry make-up look is complete!

For the lips, Lip Tints and Lip Oils that give the lips a great color, feel super comfortable and also care for them wonderfully.

At PURISH you will find a great selection of trendy make-up products! You can recreate these unique make-up looks in no time.

Our Make-up trend brands contain:

6 innovative skincare trends

There is one skincare trend we are particularly celebrating and that is: focusing more on active ingredients and formulations and accumulating real professional knowledge.

At Korean Skincare you'll probably come across unknown ingredients that have traditionally been used in products in South Korea for quite some time. Korean skincare has definitely been a booming trend for years. After all, who doesn't want smooth, glowy glass skin?

One product in particular has experienced a real hype and is considered one of the trendiest lip care and is also from the Korean skincare segment: The Laneige Lip Sleeping Mask EX. It provides your lips with plenty of moisture overnight and plumps them up beautifully.

At night we generally like to care for our skin a little more intensively or use special treatments against pimples – a new trend are pimple patches! You shouldn't touch your face or even press on pimples anymore. The patches prevent exactly that and have an antibacterial effect, so that the impurities are effectively combated.

One of the most important and first steps in the skincare routine is the cleansing. Impurities occur mainly when the face is not cleansed regularly and thoroughly enough. The pores become clogged and pimples and blackheads form.

One of our favorite beauty trends is therefore the Double cleansing. Here you first wash your face with an oil-based cleanser and then with a water-based cleanser. This washes away oil-based products first and then gently removes water-based products in the second step. A real game changer!

But that’s not all: With the proper care you protect and nourish your skin and we are thrilled that, above all, Sun protection (SPF) has become a real trend in recent years. There are now great formulations specifically for the face that do not leave any white residue and are perfect for daily use.

At PURISH you will find fantastic Trend products from the skincare collection!

Among others, we have Skincare trend brands like:

2 hyped body care trends

For the body there is one thing that is particularly hyped at TikTok & Co.: A beautiful tan. It also exists from the bottle – Self Tan! Because with self-tanner at least you don’t have to expose yourself to harmful UV rays.

If you are tired of the tan or it is slowly fading, Self-tanning remover is the ideal choice and becoming much more popular in the recent years.

At PURISH you will find great Tanning & SPF Essentials and more personal care products from Top brands, like for example:

4 hair trends for magical looks

In 2024, we love our natural hair structure and give our hair a lot of love - and our scalp! Scalp care is now part of our hair routine and trends like the curly hair method have grown immensely and suitable products to create soft curls, are in the hype.

We also want to subject our hair to a little less heat and therefore rely on heatless curl methods, with which you can conjure up great beach waves and more volume overnight.

The elegant sleek style is a big contrast. In the sleek hair look, the hair is styled with gel, mousse or hair wax. Sleek braids or sleek buns are elegant styles that are also wonderfully wearable in everyday life.

Discover great hair products for trendy looks, from Trend brands like:

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Skincare

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Face Cleansing

Skincare

Ingredients

Supplements

Body

Trending Brands

Tanning & Suncare

Body Care

Hair

Trending Brands

Hair Cleansing

Hair Care

Hair Styling

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Trends

Beauty trends: The most hyped products from TikTok & Co.

5 beautiful make-up trends

6 innovative skincare trends

2 hyped body care trends

4 hair trends for magical looks