{"product_id":"philip-kingsley-elasticizer","title":"Elasticizer","description":"\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003ePhilip Kingsley's Elasticizer is an award-winning pre-shampoo hair treatment that intensely moisturizes and improves hair elasticity. The rich conditioning formula is designed to make dry, damaged, and breakage-prone hair appear smoother and more resilient.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe nutrient-rich formula helps reduce the likelihood of hair breakage and leaves hair silky soft, shiny, and easier to detangle – without weighing it down. After use, hair feels supple and achieves a healthy-looking finish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eElasticizer is applied before shampooing and then rinsed out with shampoo. It is suitable for fine, medium, and thick hair and complements any hair care routine with an intensive extra boost of nourishment.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\u003cspan\u003eKey benefits\u003c\/span\u003e\u003c\/h4\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eIntensely moisturizes hair\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eImproves hair elasticity\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps reduce the likelihood of hair breakage\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eProvides smoothness and shine\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4\u003e\u003cspan\u003eMore about this product\u003c\/span\u003e\u003c\/h4\u003e\n\u003cp\u003e\u003cspan\u003eProduct type: Hair treatment\u003cbr\u003eSizes: 150 ml, 500 ml\u003cbr\u003eHair type: Suitable for fine, medium, and thick hair\u003cbr\u003eArea of application: Hair\u003c\/span\u003e\u003c\/p\u003e","brand":"Philip Kingsley","offers":[{"title":"150 ml","offer_id":57697140572542,"sku":"471-051","price":47.9,"currency_code":"EUR","in_stock":true},{"title":"500 ml","offer_id":57697142702462,"sku":"471-052","price":91.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0249\/9965\/7508\/files\/1-philip-kingsley-elasticizer-150-ml-purish.png?v=1786014281","url":"https:\/\/purish.com\/en\/products\/philip-kingsley-elasticizer","provider":"PURISH","version":"1.0","type":"link"}