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Award-winning Bestsellers
SWEED is globally renowned for its innovative eye products. Their multi-award-winning mascaras and Eyelash Growth Serum, in particular, have made the brand a staple in many beauty routines.
Professional performance
Every product is developed with the aim of achieving professional results while being easy to use. This makes it possible to create both natural everyday looks and expressive make-up creations.
Consciously developed
From vegan formulations to marine conservation, SWEED combines high-quality beauty products with a conscious brand understanding and a clear focus on quality and responsibility.
Natural Beauty in Focus
SWEED products are designed to enhance your natural features, rather than mask them. Modern textures blend effortlessly and provide a fresh, radiant finish.
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Meet the Founder
Behind SWEED is professional make-up artist Gabriella Elio, who has been working in the beauty industry for over 20 years. Thanks to her many years of experience in professional make-up and beauty retail, Gabriella understands the most diverse skin needs and knows what matters in modern beauty products. Her personal experiences with acne and eczema also shape her product development to this day. This is why SWEED combines powerful formulations with nourishing ingredients and high skin tolerance.
Every product is developed with the aim of delivering professional results while being easy to use. This results in versatile, vegan products that can be effortlessly integrated into everyday life and emphasize natural beauty.
Gabriella's Philosophy:
"Look like yourself after a 2-week vacation - glowing skin, lush lashes and full of life!"
MORE ABOUT SWEED
At SWEED, all products are developed with the aim of combining professional performance, high-quality ingredients, and ease of use. Each formula is developed from scratch and carefully tailored to the respective product category. SWEED relies on selected raw materials, scientifically proven active ingredients, and trustworthy partners to develop make-up that not only looks good but also feels pleasant on the skin.
Equally important to the brand is authenticity. SWEED deliberately refrains from using retouched skin and edited before-and-after pictures. Instead of unrealistic beauty ideals, the focus is on real people and authentic results. The numerous pictures and experiences of the community show what the products can do - completely without filters and without subsequent image editing.